“…Many contextual research publications have focused on environmental and task-based influences, such as repeated exposure, location/occasion, scaling anchor type, and length of scale (Edwards, Meiselman, Edwards, & Lesher, 2003;Hersleth, Mevik, Naes, & Guinard, 2003;K€ oster, 2002;Stein, Nagai, Nakagawa, & Beauchamp, 2003). Other researchers focused on the resulting effect of familiarity, neophobia, and physiological state on acceptance of food or beverages (Puumalainen, Nykopp, & Tuorila, 2002;Richardson, McDermott, & Gunson, 1997).…”