“…One can imagine that these interactions only become more complicated to understand when food and beverages are combined. Although some large wine and food companies may have conducted in house studies, even more astounding is the lack of consumer studies examining preferences for alcoholic beverage and food combinations in the public domain (Bastian, Payne, Perrenoud, Joscelyne, & Johnson, 2009;Donadini, Spigno, Fumi, & Pastori, 2008). Again, these types of investigations present a significant challenge to researchers as the potential wine and food combinations that exist are enormous.…”