The Influence of Drug Advertising on Children's Drug Use Attitudes and Behaviors

Almarsdottír, Anna Birna; Bush, Patricia J.

doi:10.1177/002204269202200214

Cited by 3 publications

(1 citation statement)

References 28 publications

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“…Children from households whose parents disapproved of medicine use were slightly more responsive to TV drug commercials. Atkin, as well as others, interpreted the results to indicate that TV advertising for proprietary medicines shapes children's perceptions of the amount of societal sickness and reliance on drugs for relief of aliments (Almarsdottir and Bush, 1992).…”

Section: Ijphm 43mentioning

confidence: 87%

The state of public research on over‐the‐counter drug advertising

DeLorme

Huh

Reid

et al. 2010

International Journal of Pharmaceutical and Healthcare Marketing

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Purpose -The over-the-counter (OTC) drug market is highly competitive, and consumer advertising is a prominent influence in OTC drug purchase and consumption. Given current marketplace conditions, it is important to summarize OTC drug advertising research. This paper aims to review the state of the public research literature on OTC drug advertising and provide a research agenda derived from the findings. Design/methodology/approach -A literature review was conducted to identify the key themes in OTC drug advertising research and secondary data were collected about the regulation, nature, functions, and scope of OTC drug advertising. Findings -Most pharmaceutical advertising studies have focused on prescription drugs, including the majority of direct-to-consumer advertising investigations. OTC drug advertising has received considerably less empirical attention. Since the mid-1970s, only 24 OTC drug advertising studies have appeared sporadically in the literature. The cumulative findings are interesting and suggestive but dated, fragmented, and incomplete. Though research interest has waned, OTC drug markets and advertising spending have not. Advertising remains a prominent OTC drug purchase and consumption driver, likely spurred on by self-medication and Rx-to-OTC drug switching. The state of the public research, the social and policy implications of self-medication, and the growing OTC drug market signal that it is time to revisit OTC drug advertising content, processes, and effects. Originality/value -The paper puts the subject of OTC drug advertising back on the radar of communication, advertising, and pharmaceutical marketing researchers and offers an agenda of research questions derived from the reviewed literature to guide and stimulate future studies.

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Section: Ijphm 43mentioning

confidence: 87%

The state of public research on over‐the‐counter drug advertising

DeLorme

Huh

Reid

et al. 2010

International Journal of Pharmaceutical and Healthcare Marketing

View full text Add to dashboard Cite

show abstract

Children's Knowledge About Medicines

Almarsdottír

Zimmer

1998

Childhood

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A model explaining children's knowledge about medicines and the perceived benefit of medicines was constructed and estimated. The children's health belief model, cognitive development and social cognitive development theories, combined with previous multimethod study results form the basis of the path analytic model analyzed. Children, aged 7 and 10 years, and their primary caregivers were interviewed during 1992 and 1993. Recruiting was done at summer camps in Chapel Hill, North Carolina and environs, resulting in a convenience sample of 101 children, all white and middle class. Oridnary least squares regression was carried out in steps for the two model equations. Knowledge of medicines was most adequately explained, having age, educational environment and the degree of internal locus of control as significant positive predictors. The only significant predictor of the perceived benefit of medicines was the negative effect of the internal locus of control, supporting results from former studies. Children's retention of drug advertising had no significant effects in the model. The results from this moderately sized study suggest promising directions for further development of explanations of why children believe in the benefit of medicines.

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Children and Medicines

Bush¹

1996

Social and Behavioral Aspects of Pharmaceutical Care

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The Influence of Drug Advertising on Children's Drug Use Attitudes and Behaviors

Cited by 3 publications

References 28 publications

The state of public research on over‐the‐counter drug advertising

The state of public research on over‐the‐counter drug advertising

Children's Knowledge About Medicines

Children and Medicines

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