The influence of country-of-origin stereotypes on consumer responses to food safety scandals: The case of the horsemeat adulteration

Barbarossa, Camilla; Pelsmacker, Patrick De; Moons, Ingrid; Marcati, Alberto

doi:10.1016/j.foodqual.2016.05.015

Cited by 62 publications

(73 citation statements)

References 60 publications

(93 reference statements)

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“…Second, in line with Barbarossa et al (), the results also outline purchase intention and blame attribution as the two principal aspects of consumer response towards a brand involved in the food safety scandal. However, we complement their conceptualization by suggesting these outcomes as independent of each other.…”

Section: Discussionsupporting

confidence: 88%

“…Folkes () in the context of product failure suggests that the consumer's attribution of blame forms an important basis of their judgment towards the crisis. The recent study by Barbarossa et al () in the food safety scandal context outlines the importance of blame attribution on the part of consumers. The authors thereby suggest that blame governs the construction of attribution of responsibility towards the brand associated with the food safety scandal.…”

Section: Theoretical Development and Hypothesesmentioning

confidence: 99%

“…The recent study by Barbarossa et al (2016) in the food safety scandal context outlines the importance of blame attribution on the part of consumers. The authors thereby suggest that blame governs the construction of attribution of responsibility towards the brand associated with the food safety scandal.…”

Section: Purchase Intention and Blamementioning

confidence: 99%

“…The three-item scale for the BT was adopted from Li et al (2008). The three-item scale for purchase intention and the four-item scale for blame were adopted from Barbarossa et al (2016). The one-item scale for measuring the IHP of the consumer was adopted from Dobrenova et al (2015).…”

Section: Measurementmentioning

confidence: 99%

“…However, there exists a dearth of studies that investigate the consumer evaluation and response towards the brand involved in a food safety scandal (Barnett et al, ; Falkheimer & Heide, ). As such, Barbarossa, De Pelsmacker, Moons, and Marcati () suggest the nature of consumer evaluation to largely revolve around the country‐of‐origin stereotypes and the blame attribution towards the faulty brand. Charlebois, Schwab, Henn, and Huck () outline a crisis management approach wherein the authors advocate empowering consumers with technology for corroborating information on food labels.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Consumer response to brand involved in food safety scandal: An exploratory study based on a recent scandal in India

Roy

Vijay

Parsad

2017

J of Consumer Behaviour

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This paper focuses on the product-harm oriented brand crisis situation from the perspective of food safety scandal. Food safety scandals cause the deterioration of consumer confidence and thereby affect consumer food choices. However, there exists a lack of studies that examine the consumer response to a brand involved in a food safety scandal. The main research questions addressed are (a) to explicate a detailed mechanism of the consumer response towards a brand involved in food safety scandal and (b) what prompts a consumer to trust the faulty brand again.Further, this study presents empirical contextualization from a real brand-specific food safety scandal, the 2015 monosodium glutamate scandal of Nestlé Maggi noodles in India. The study is based on 308 Indian consumers and employs structural equation modeling to analyze the data.The results show that the emotional attachment with the brand forms the basis of the restoration of brand trust by enhancing the authenticity perception of the brand among consumers. This, in turn, forms the basis for the enhancement of healthiness perception of ingredients in order to restore the purchase intention and mitigate blame attribution among consumers. The results are further analyzed from the brand perspective to outline critical implications toward food brand crisis management. This study is among the initial studies to focus on the aftermath of food safety scandals from the brand and consumer perspective. (Zou & Li, 2016). In this paper, we focus upon the specific brand crisis wherein the product is found to be dangerous and/or defective (Dawar & Lei, 2009). Commonly referred to as the productharm crisis situation, a great need is often felt to understand the consumer evaluations towards a faulty brand (Gao, Knight, Zhang, & Mather, 2013). This understanding is especially helpful in guiding crisis management and risk analysis (Dutta & Pullig, 2011). Further, in this paper, we seek an empirical contextualization of the product-harm crisis situation in the food industry.As recurring events in the food industry, food safety scandals trigger overwhelming reactions towards food safety (see Bánáti, 2011). the finer nature of the crisis management approach to be undertaken by the faulty brand. As such, only Falkheimer and Heide (2015) present grained empirical insights on crisis management. Apart from rectifying the flaws erupted in the scandal, the authors further outline the significance of denial and blame shifting towards suppliers as an important intrinsic aspect to govern the redemption. In order to address these concerns, we develop an exploratory framework for the evaluation of the consumer response to a brand involved in food safety scandal.We further seek an empirical contextualization from the 2015 monosodium glutamate (MSG) scandal of Nestlé Maggi noodles inIndia. This is a well-known product-harm crisis that was spread throughout India and witnessed overwhelmingly negative reactions from consumers towards the brand and food safety. In this food safety sca...

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Section: Discussionsupporting

confidence: 88%

Section: Theoretical Development and Hypothesesmentioning

confidence: 99%

Section: Purchase Intention and Blamementioning

confidence: 99%

Section: Measurementmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Consumer response to brand involved in food safety scandal: An exploratory study based on a recent scandal in India

Roy

Vijay

Parsad

2017

J of Consumer Behaviour

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The role of negative publicity in consumer evaluations of sports stars and their sponsors

Yoon

Shin

2017

J of Consumer Behaviour

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This paper aims to specify and test empirically the impact that two types of negative information (immorality and incompetence) about a sports star have on consumers' perceptions of the sports star and the sponsor. The moderating role of game relevance (game-related and non-game-related) and fan identification with a sports star (high identification and low identification) are also investigated. Using a sample of South Korean consumers (n = 249), we found in the experiment that the type of negative information affects participants' attitudes toward the sports star and the sponsor. This result implies that a sports star's involvement in negative events not only damages the star's reputation but also detracts from the value of the sponsor company. The results also show that the two factors moderate the main effects of negative publicity on consumers' perception of the sports star and his or her sponsor. First, the negative publicity about the sports star's functional issues (e.g., a career-threatening injury) negatively affects consumer attitude toward the sports star and the sponsor more in the out-of-game context than in the in-game situation. Second, bad sports star publicity has a greater negative effect on consumer perception of sponsors for lowly identified than highly identified sports stars, while the moderating effect on consumer perception of the sports star is not significant. Detailed practical implications and academic contributions are discussed. P. 2016. Consumers' attributions and brand evaluations in product-harm crises: the role of implicit theories of personality. Journal of Consumer Behaviour 15(1): 87-95.Zhou L, Whitla P. 2013. How negative celebrity publicity influences consumer attitudes: the mediating role of moral reputation.

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How local stakeholder stereotypes impact liability of foreignness and asset of foreignness

Ige

Washington

2022

Thunderbird Intl Bus Rev

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While it is well known that there are liabilities of foreignness (LOFs) that impact firms as they enter foreign markets, it is less well known how stereotypes held by local stakeholders impact LOFs of foreign firms. Recent research has demonstrated that foreignness can offer benefits, or assets of foreignness (AOFs), for firms as they enter foreign markets. While research is growing in this area, there remains a gap in our understanding of how local stakeholders evaluate foreign firms. We leverage the stereotype content model, which measures dimensions of warmth and competence, to demonstrate that a foreign firm can enjoy an AOF, suffer from a LOF, or contend with both, depending on stereotypes held by local stakeholders. We associate four different combinations of warmth and competence stereotypes with AOFs and LOFs to reveal that the strategies of foreign firms for managing foreignness should attend to stereotypes held by local stakeholders. Finally, we propose several strategies that foreign firms can employ as they manage unfavorable stereotypes.

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The influence of country-of-origin stereotypes on consumer responses to food safety scandals: The case of the horsemeat adulteration

Cited by 62 publications

References 60 publications

Consumer response to brand involved in food safety scandal: An exploratory study based on a recent scandal in India

Consumer response to brand involved in food safety scandal: An exploratory study based on a recent scandal in India

The role of negative publicity in consumer evaluations of sports stars and their sponsors

How local stakeholder stereotypes impact liability of foreignness and asset of foreignness

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