The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation

Singh, Padmalini; Rao, K. Seshagiri; Chong, Angela Yi Wen; Kee, Daisy Mui Hung; Jimmy, Adrianie Jinietia; Hong, None Aileen Chun Yueng; Verma, Ashutosh Kumar; Pandey, Rudresh; Lim, Jia Yee; Khushboo, Kumari; Pv, Ranjith

doi:10.32535/apjme.v4i2.1066

Cited by 6 publications

(8 citation statements)

References 23 publications

(20 reference statements)

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“…Consumer behavior is a key aspect to be considered in building a strong brand. To increase customer satisfaction and customer loyalty, strong consideration of the changes in consumer behavior should be implemented (Singh et al, 2021).…”

Section: Discussionmentioning

confidence: 99%

Proposed Integrated Marketing Communication Strategy to Promote Brand Awareness of Online Learning Portals: Study of MOJADIAPP.COM

Mietra

Wibowo

2022

APJME

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Indonesia as one of the largest countries in the world, with a projected population of 274 million people in 2020, will enjoy a demographic dividend in 2030-2040. Amidst the Covid-19 Pandemic, this opens new opportunities for those in the education sector to develop a feasible business in online learning. New players in the online learning industry face tough competition with over 200 existing local brands in the country. Strong brand awareness is needed to be recognized and thus compete in the existing competition. This paper aims to find an appropriate marketing strategy to improve brand awareness.For analysis, the researchers use a market survey to understand the preferred marketing strategy from a customer's point of view, and interviews with the founders of Mojadiapp.com, a newly developed online learning portal based in Indonesia, understand the internal and external condition of the company. The study shows that Integrated Marketing Communication could help improve brand awareness for these new players.

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Section: Discussionmentioning

confidence: 99%

Proposed Integrated Marketing Communication Strategy to Promote Brand Awareness of Online Learning Portals: Study of MOJADIAPP.COM

Mietra

Wibowo

2022

APJME

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“…Purchasing power and people's appetite for rice quality (original, medium, and premium) are highly dependent on the social class indicated by the level of income. As stated by Singh et al (2021), people of different social classes have different privileges when shopping, and this affects their shopping behavior.…”

Section: Grain/rice Marketing Patternmentioning

confidence: 99%

Rice Marketing Systems Model to Strengthen Institutional of Rice Marketing in Lampung Province Indonesia

Irmayani¹,

Bina²

2022

APJME

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A marketing system is efficient if it is able to deliver production results to consumers at the lowest possible cost and relatively even margins to the actors involved. But in reality, when production is in surplus while demand is not, it causes the market mechanism to produce price distortions. This study aims to analyze the rice marketing system with an organizational approach and market demand (market trends, market demand functions, and price elasticity). The data is obtained from the relevant authorities as well as from observations and internet searches. The results showed that the marketing actors for unhusked rice/rice consisted of collectors, rice millers, inter-district traders, and retailers where almost half of the profits were enjoyed by rice mills. The results of the market demand function analysis show that rice consumption will tend to decrease if there is an increase in rice prices. Consumers will divert some of their consumption expenditure on rice substitute products. The results of market trend analysis show that rice consumption has a positive trend over time.

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“…The purchasing habits of a reference group, consisting of friends, will affect one's purchasing habits. A friend who frequently shops at Uniqlo and wears their products may influence a potential customer (Singh et al, 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

“…The psychological factor reflects how consumers are advocated to shop for Uniqlo products which are tailored to their needs. Customers will use their experience and abilities to choose products that will provide them with happiness and resolution (Singh et al, 2021). Learning refers to changes in an individual's behavior brought about by information and experience.…”

Section: Figure 1 Maslow's Hierarchy Of Needsmentioning

confidence: 99%

Factors Influencing Consumer Buying Behavior in Uniqlo Retail Store

Rumagit

2022

IJAFAP

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The purposes of this study are to study the factors influencing consumers' purchasing behavior in Uniqlo, find determinants of consumers' purchasing behavior, and understand consumers' views on the various factors. The marketing idea is consumer-oriented, with a focus on the consumer rather than the product. We distributed a survey questionnaire to 100 Uniqlo consumers to collect data. The results show that consumers' purchasing behavior in Uniqlo is affected by psychological, personal, social, and cultural factors. The combination of these factors helps the consumer to make further purchasing decisions. Additional findings also provide specific features to improve Uniqlo's chances of enhancing customer satisfaction and suggestions for future development.

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The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation

Cited by 6 publications

References 23 publications

Proposed Integrated Marketing Communication Strategy to Promote Brand Awareness of Online Learning Portals: Study of MOJADIAPP.COM

Proposed Integrated Marketing Communication Strategy to Promote Brand Awareness of Online Learning Portals: Study of MOJADIAPP.COM

Rice Marketing Systems Model to Strengthen Institutional of Rice Marketing in Lampung Province Indonesia

Factors Influencing Consumer Buying Behavior in Uniqlo Retail Store

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