“…One type of measures of children’s influence on parental purchase decision is based on asking about the child’s influence in regard to purchasing numerous individual products. Then, the answers are aggregated by product groups, and the measure of the influence is applied for the whole product group (Dikcius, Armenakyan, Urbonavicius, Jonyniene, & Gineikiene, 2014; Isin & Alkibay, 2011; Laroche, Yang, Kim, & Richard, 2007; Sondhi & Basu, 2014). The products may be selected randomly or following a certain classifying logic.…”