Who Convinces Whom? Parent and Child Perceptions of Children's Engagement in Parental Purchase Decisions

Dikčius, Vytautas; Pikturnienė, Indrė; Seimiene, Eleonora; Pakalniškienė, Vilmantė; Kavaliauskė, Monika; Reardon, James

doi:10.1080/10496491.2018.1443306

Cited by 13 publications

(8 citation statements)

References 71 publications

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“…In the family purchase decisions, the role of children varies according to their participation in decision-making, ranging from no participation to full independent decision-making, while in some cases it is limited up to certain decision-making stages only or up to their ability to influence their parents (Dikcius et al , 2017). A recent study states that children’s participation in the purchase process at the initial stage is not related significantly with influence, however, later stage participation is related significantly with their influence (Dikcius et al , 2019). Studies have shown that children influence the most in the initial stages of problem recognition and the influence declines in the choice stage.…”

Section: Literature Review and Research Objectivesmentioning

confidence: 99%

Arab’s children’s influence on the buying process: comparing parent and child perceptions

Ghouse

Chaudhary²,

Durrah

2020

JIMA

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Purpose This paper aims to identify the perception levels of the child and parents towards the child’s influence on different product categories and stages of the family buying process in an Arab country Oman. Design/methodology/approach On the basis of the research gap identified from the literature, two separate bilingual questionnaires (parent and child) in English and local language (Arabic) were developed. The research commenced with a pilot study on 10 school students followed by contact with school authorities requesting to conduct a survey on school students 8–12 years of age and data collection through the survey on the students and their parents (either father/mother) during September-November, 2017–2018. Data analysis was made through an independent sample t-test and confirmatory factor analysis was made using AMOS 24. Findings A model was proposed incorporating three product categories as noisy, quiet and loud goods and perceptions of Arab parents and children were examined for the three stages of the family buying process. The findings of the study reveal that significant differences exist in child-parental perceptions on the child’s influence in the search, evaluation and final buying stages. The mean score among the three product categories was highest for noisy goods (Mean = 3.21, SD = 0.817) while in the case of buying stages, the mean of the final buying stage was highest (Mean = 2.11, SD = 0.514). Research limitations/implications More research studies are required in the Arab context, especially bringing in the social status of parents to justify their different shopping behaviours. This analysis is based on the perceptions of the tweenager segment, adding perceptions of the teenage segment could generate better research implications. Practical implications The research will serve as a base to consumer marketers in understanding distinct features of Arab tweenagers towards different products and will aid them in designing appropriate marketing strategies targeting parents and children in the Arab region. Originality/value After an extensive review of the consumer literature, it is assumed that almost no research study has been made examining parent-child perceptions towards the different product categories and buying stages targeting traditionally oriented families in the Arab region.

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Section: Literature Review and Research Objectivesmentioning

confidence: 99%

Arab’s children’s influence on the buying process: comparing parent and child perceptions

Ghouse

Chaudhary²,

Durrah

2020

JIMA

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“…Children play a significant role in purchasing in a family. There are research studies on how children make the purchase decision upon family in western markets [33]. The immense research gap compared to western market motivates us to look at the purchasing angle of children which influences the overall purchasing nature of a family in the Indian market.…”

Section: Influence Of Family In Making Purchase Decisionmentioning

confidence: 99%

Multi Criteria Decision Making based Approach to Assist Marketers for Targeting BoPs Regarding Packaging Influenced Purchase during Covid-19

Panda¹,

Mukhopadhyay²,

Bachhar³

et al. 2022

IJISA

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This study has a novel approach to capture the attitude of Bottom of the Pyramid (BoP) consumers towards Packaging Influenced Purchase (PIP) during the Covid-19 crisis. Over the years, BoPs consumers have established themselves as an emerging market with ample growth and opportunities. The authors suggested a Multiple-Criteria Decision-Making (MCDM) based framework to assist marketers in targeting both urban and rural BoP consumers regarding PIP. Packaging elements and influence of family, extended family, peers have been included in the framework for gaining in-depth understanding. With a sample size of 100 from West Bengal, this focus group-based study can fulfil the BoP literature’s existing prominent research gap. Results indicate the difference in attitude for urban and rural BoPs towards PIP during this crisis. The fusion of MCDM based approach and relevant machine learning-based technique aims to assist marketers in identifying, formulating, and redefining an action plan.

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“…A growing body of evidence suggests that within contemporary families, children are becoming increasingly influential and are exerting more influence on parents, including family dynamics (Kerrane et al, 2012;Lawlor & Prothero, 2011;Lawson et al, 2018Lawson et al, , 2019Peterson et al, 2019), behaviours and attitudes in purchasing power and family consumption patterns (Dikčius et al, 2019;Kerrane et al, 2012), consumer choices (Lawlor & Prothero, 2011) and parenting practices (Kuczynski et al, 2016). Children have also been found to influence grandparents (Liu & Kaplan, 2006).…”

Section: Intergenerational Learningmentioning

confidence: 99%

Too Young to Know? A Multiple Case Study of Child-to-Parent Intergenerational Learning in Relation to Environmental Sustainability

Spiteri

2020

Journal of Education for Sustainable Development

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Little is known about child-to-parent intergenerational learning for environmental sustainability. This qualitative multiple case study research investigated how young Maltese children (aged three to seven years) influence their parents’ pro-environmental actions. Participants included 12 children and 10 parents. Data were collected via observations in one household and two state schools, conversational interviews with children, children’s drawings and their interpretations of them, children’s photograph interpretations, semi-structured interviews with parents and document analysis. Findings revealed that most parents were influenced by their children’s requests to engage in pro-environmental actions, which in turn they had learned about as part of the Eco-Schools programme. Additionally, some parents regarded their children as having agency in discussing environmental issues and strived to empower them in acquiring environmental stewardship skills, but others did not. These findings provide insight into young children’s direct and indirect abilities to influence adults’ actions towards environmental sustainability.

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Who Convinces Whom? Parent and Child Perceptions of Children's Engagement in Parental Purchase Decisions

Cited by 13 publications

References 71 publications

Arab’s children’s influence on the buying process: comparing parent and child perceptions

Arab’s children’s influence on the buying process: comparing parent and child perceptions

Multi Criteria Decision Making based Approach to Assist Marketers for Targeting BoPs Regarding Packaging Influenced Purchase during Covid-19

Too Young to Know? A Multiple Case Study of Child-to-Parent Intergenerational Learning in Relation to Environmental Sustainability

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