The Influence of Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty on Brand Equity of Zakat Institutions

Doddy, Muhammad; Ali, Juhary; Hindardjo, Anton; Ratnasih, Cicih

doi:10.4108/eai.26-9-2020.2302683

Cited by 7 publications

(10 citation statements)

References 31 publications

(52 reference statements)

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“…It can be interpreted that the greater brand loyalty affects a person, the higher the purchase intention for Bogor Waqf Forest. These results are in line with Doddy et al (2020), who stated that the brand loyalty variable has a significant effect. Puspitasari et al (2017) state that brand loyalty has a significant effect.…”

Section: Discussionsupporting

confidence: 92%

“…These results are the same as those of Purnamasari et al (2021), where the brand awareness variable is insignificant. Doddy et al (2020) also found that the brand awareness variable had no significant effect. Awareness begins with knowledge and experience.…”

Section: Discussionmentioning

confidence: 93%

“…The above results also occur in the study of Fachry et al (2021), which states that the perceived quality variable significantly affects muzakki's decision to pay zakat at the Amil Zakat Institution (LAZ). Doddy et al (2020) also state that the perceived quality variable has a significant effect. Puspitasari et al (2017) state that perceived quality has a significant effect.…”

Section: Discussionmentioning

confidence: 95%

See 2 more Smart Citations

Development of waqf forest in Indonesia: Brand equity analysis of Bogor waqf forest purchase intention

Firmannudin,

Lubis,

Ali

2024

J. Eko. Keu. Isl.

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Purpose – This study aims to analyze the characteristics of respondents who donate, visit, or endow Bogor Waqf Forest and the influence of brand awareness, brand association, brand loyalty, and perceived quality on the purchase intention of Bogor Waqf Forest.Methodology – The data obtained in this study were primary data from questionnaires with 136 respondents and secondary data from literature studies such as foundations, journals, books, and related articles. The methods used in this research are descriptive analysis and structural equation modeling–partial least squares (SEM-PLS).Findings – The results of this study show that brand loyalty and perceived quality have a positive and significant influence.Implications – Maintaining and increasing perceived quality and brand loyalty so that consumer loyalty and perceptions remain high and well maintained.Originality – This research is original in measuring brand equity analysis of intention to purchase a Bogor Waqf Forest.

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Section: Discussionsupporting

confidence: 92%

Section: Discussionmentioning

confidence: 93%

Section: Discussionmentioning

confidence: 95%

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Development of waqf forest in Indonesia: Brand equity analysis of Bogor waqf forest purchase intention

Firmannudin,

Lubis,

Ali

2024

J. Eko. Keu. Isl.

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“…En efecto Doddy et al (2020) indican que la asociación de marca es la base para que el consumidor tome decisiones sobre su compra, tiene varios tipos, el primero es el atributo, el cual está asociado con el producto o servicio, el segundo es el beneficio de marca, está relacionado con las ventajas, como la experiencia del usuario y el tercer tipo es la actitud está en relación con las recompensas, conocimientos, y aprendizaje, es decir es el comportamiento de compra del cliente.…”

Section: Imagen De Marcaunclassified

Gestión de marca como factor de reactivación económica en el sector textil

Navarrete-Reinoso

2022

593DPCEIT

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Actualmente las empresas están reactivando su economía durante la pandemia, todo gracias al levantamiento gradual de las restricciones, vacunas, distanciamiento, el uso de cubrebocas y demás normas de bioseguridad, por tal razón las empresas están en busca de estrategias que les ayude a mantener y cumplir con las necesidades y requisitos de los consumidores, esta investigación analiza de manera estadística a la gestión de marca como factor de reactivación económica dentro de las PYMES del sector textil de la Provincia de Tungurahua. Mediante una encuesta de enfoque cuantitativo para saber la relación de las variables mencionadas, se aplicó el instrumento a 164 consumidores, para luego analizar de forma estadística, ocupando el coeficiente de correlación de Pearson, para relacionar las variables de estudio. Los resultados confirmaron que la gestión de marca ayuda a posicionar a las empresas, disminuye el margen de competencia, reactiva las ventas, aumenta clientes leales. Por tal motivo, es importante que las empresas trabajen la gestión de la marca ya que es una inversión y no un gasto, que conlleva aspectos positivos en corto, mediano y largo plazo, así mismo ayuda a saber las nuevas necesidades del cliente ya que tras la crisis sanitaria los hábitos de compra cambiaron y las empresas deberán adaptarse a las mismas.

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“…Marketing communication is a means to build a relationship with customers to take advantage of the product through various information presented and connect the product with dimensions outside the product (Kotler & Keller, 2007). A marketer must also plan any messages which will be communicated integratedly to yield the company's image, brand position, and mutual benefits with the customers (Kotler & Amstrong, 2008) (Doddy et al, 2020).…”

Section: Managing Digital Fundrising Of Dompet Dhuafa…mentioning

confidence: 99%

Managing Digital Fundraising of Dompet Dhuafa During Covid-19 Pandemic

Sofiyawati¹

2021

muharrik

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Covid-19 pandemic demands zakah institutions to avoid physical contact activities, and outlet openings in public places. A marketing communication strategy is needed to make humanitarian mission and empowerment as zakah institutions’ core products synergize to resolve pandemic social impacts. Dompet Dhuafa, as a zakah institution, has developed fundraising digitalization to deal with the Covid-19 pandemic. This study describes fundraising digitalization as Dompet Dhuafa’s marketing communication strategy during the pandemic. Using a qualitative descriptive approach, it explores Dompet Dhuafa’s marketing communication strategy by literature study. Data are from Dompet Dhuafa’s website, Facebook, Instagram, Twitter, YouTube, relevant research journals, and articles. In building effective marketing communications, a marketer must consider designing a message, selecting message media, and choosing message sources. The results indicate that Dompet Dhuafa designs a message in each shared content to motivate people to pay zakah and ask for goodness. The message format is adjusted to message media in headlines, text, colors, and shapes. The message conclusion is generally conveyed in clear and strong arguments. Message media used are in digital-based personal and non-personal communication channels. Message sources are selected based on the conveyed messages.

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The Influence of Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty on Brand Equity of Zakat Institutions

Cited by 7 publications

References 31 publications

Development of waqf forest in Indonesia: Brand equity analysis of Bogor waqf forest purchase intention

Development of waqf forest in Indonesia: Brand equity analysis of Bogor waqf forest purchase intention

Gestión de marca como factor de reactivación económica en el sector textil

Managing Digital Fundraising of Dompet Dhuafa During Covid-19 Pandemic

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