Development of waqf forest in Indonesia: Brand equity analysis of Bogor waqf forest purchase intention
Yusup Firmannudin,
Deni Lubis,
Khalifah Muhamad Ali
Abstract:Purpose – This study aims to analyze the characteristics of respondents who donate, visit, or endow Bogor Waqf Forest and the influence of brand awareness, brand association, brand loyalty, and perceived quality on the purchase intention of Bogor Waqf Forest.Methodology – The data obtained in this study were primary data from questionnaires with 136 respondents and secondary data from literature studies such as foundations, journals, books, and related articles. The methods used in this research are descriptiv… Show more
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