“…Using this method, Bartlett demonstrated that traditional folk tales were transmitted more fully than a range of other stimuli, such as a newspaper report, a description of a scene and a scientific text. In the following two decades, a series of transmission chain studies were published in the British Journal of Psychology investigating various hypotheses and participant groups (Hall, 1951;Klugman, 1944;Maxwell, 1936;Northway, 1936;Ward, 1949).Following this initial period of research activity, the transmission chain method fell from favour within psychology, perhaps due to the rise of behaviourism, and then of cognitive psychology, both of which have tended to ignore social processes. However, a handful of recent studies have sought to reintroduce the transmission chain method,…”