The influence of a lockdown on consumption: An exploratory study on generation Z's consumers

Amatulli, Cesare; Peluso, Alessandro M.; Sestino, Andrea; Guido, Gianluigi; Belk, Russell W.

doi:10.1016/j.jretconser.2023.103358

Cited by 15 publications

(13 citation statements)

References 63 publications

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“…Individuals born between the mid-1990s and mid-2000s are considered members of Gen Z, according to psychological and demographic studies (Seibert, 2021). However, this consumer generation includes a diverse and diversified group of people who are interested in sustainability issues and are socially active (Amatulli et al, 2023). One of the most potential consumer groups today is Generation Z.…”

Section: The Relevance Of Gen Z Consumers and Data Collectionmentioning

confidence: 99%

Elucidating the effects of environmental consciousness and environmental attitude on green travel behavior: Moderating role of green self‐efficacy

Khan

2023

Sustainable Development

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This study examines the reasons why Generation Z chooses to engage in green travel behavior (GTB). It investigates the role of environmental consciousness, environmental attitude, and green self‐efficacy in influencing GTB, using self‐determination theory (SDT) as a framework. The study uses survey data from a diverse group of Generation Z individuals to reveal insights into the factors that influence sustainable travel decisions. The findings emphasize the importance of key factors in driving GTB among Generation Z. Environmental consciousness is a key predictor of GTB, and it influences GTB through its mediating effect on environmental attitude. Green self‐efficacy also plays a significant moderating role, strengthening the relationship between environmental consciousness and GTB. By shedding light on the interplay of these motivational factors, the study makes theoretical contributions to the literature on sustainable travel behavior and SDT. These insights can help policymakers develop interventions that promote intrinsic motivation; nurture environmental values and empower Generation Z to be leaders in sustainable travel, shaping a greener and more responsible future of travel.

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Section: The Relevance Of Gen Z Consumers and Data Collectionmentioning

confidence: 99%

Elucidating the effects of environmental consciousness and environmental attitude on green travel behavior: Moderating role of green self‐efficacy

Khan

2023

Sustainable Development

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“…According to some studies, Generation Z is open‐minded and makes purchasing decisions based on hedonic values supported by their personality, society, and the environment (Amatulli et al, 2023; Firstinsight, 2020). They show interest in connecting with sustainable companies and brands to capture their needs, experiences, and feelings, using social media to share their concerns and values (Firstinsight, 2020).…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

From green hype to green habits: Understanding the factors that influence young consumers' green purchasing decisions

Lopes,

Pinho,

Gomes

2023

Bus Strat Env

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It is believed that environmental causes will grow in fervor with members of Gen Z. This study explores the main factors of green marketing affecting young Portuguese green purchasing decisions and the relationship between them. An online questionnaire was used to collect data from 708 young Portuguese consumers of eco‐friendly products. The quantitative analysis was performed using the partial least square (PLS) method. We found that the marketing factors of green willingness to purchase, green awareness of price, green perceived benefits, and green perceived quality were positively associated with young peoples' environmental concerns, and they also proved to be positively related to their green purchasing decisions when mediated by the environmental concern variable. This study contributes to the literature on green marketing, having empirically evaluated, for the first time, the role of environmental concerns as mediators of consumers' perceptions of green products and their purchase intentions. Furthermore, it pioneeringly explores the determinants of Generation Z's environmental concerns and green purchasing decisions, making an essential contribution to the literature on consumer behavior and generational cohorts. The breadth of influence of each determinant is not balanced, and producers, marketers, and policymakers must consider these results in their strategy of attracting young consumers to purchase green products.

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“…Moon et al ( 2021) presented similar ndings using data from Korea, where younger consumers, along with single females, tended to shop more online during COVID-19. The qualitative study by Amatulli et al (2023) examined the consumption patterns of Generation Z from the perspective of how they coped with the pandemic. The authors found that during the lockdown the younger generation's consumption was linked to experiences that pleased them, however, their shopping behaviors correlated with their social and personal welfare.…”

Section: Related Literaturementioning

confidence: 99%

The heterogeneous effects of COVID-19 on young adults purchasing patterns: An examination using causal random forest

Choi¹

2023

Preprint

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The coronavirus (COVID-19) pandemic prompted governments worldwide to implement lockdown measures that resulted in an increase in online purchases. Young consumers, who are familiar with browsing online platforms, may respond differently than older consumers to the pandemic in terms of online purchases. The generalized random forest (GRF) was employed to identify the heterogeneous causal effects of COVID-19 on the online shopping habits of young consumers. The attributes the GRF analysis identified as sensitive to COVID-19 in inducing online purchases include: gender based on employment, race, television ownership, and specific types of grocery products (i.e., dry foods and frozen foods). Understanding the heterogeneity in the effects of COVID-19 that induce young consumers to shop online can provide practitioners with insights on how to prioritize and target high-impact groups with specific characteristics while improving management and policy strategies for future pandemics or other extended periods of disruption of in-store businesses. JEL Codes: M30, L81, P36

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The influence of a lockdown on consumption: An exploratory study on generation Z's consumers

Cited by 15 publications

References 63 publications

Elucidating the effects of environmental consciousness and environmental attitude on green travel behavior: Moderating role of green self‐efficacy

Elucidating the effects of environmental consciousness and environmental attitude on green travel behavior: Moderating role of green self‐efficacy

From green hype to green habits: Understanding the factors that influence young consumers' green purchasing decisions

The heterogeneous effects of COVID-19 on young adults purchasing patterns: An examination using causal random forest

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