2023
DOI: 10.1002/sd.2771
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Elucidating the effects of environmental consciousness and environmental attitude on green travel behavior: Moderating role of green self‐efficacy

Ali Nawaz Khan

Abstract: This study examines the reasons why Generation Z chooses to engage in green travel behavior (GTB). It investigates the role of environmental consciousness, environmental attitude, and green self‐efficacy in influencing GTB, using self‐determination theory (SDT) as a framework. The study uses survey data from a diverse group of Generation Z individuals to reveal insights into the factors that influence sustainable travel decisions. The findings emphasize the importance of key factors in driving GTB among Genera… Show more

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Cited by 12 publications
(3 citation statements)
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References 58 publications
(92 reference statements)
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“…This article chooses SPSS19.0 in the selection of research tools. The result shows that a coefficient value is 0.940, which exceeds the minimum standard value [ 29 , 30 ]. Therefore, it can be considered that the questionnaire data in this study has high reliability and meets the required standards, and the questionnaire can be formally investigated.…”
Section: Empirical Analysismentioning
confidence: 97%
“…This article chooses SPSS19.0 in the selection of research tools. The result shows that a coefficient value is 0.940, which exceeds the minimum standard value [ 29 , 30 ]. Therefore, it can be considered that the questionnaire data in this study has high reliability and meets the required standards, and the questionnaire can be formally investigated.…”
Section: Empirical Analysismentioning
confidence: 97%
“…Green consumerism has gained increasing momentum among successive generations of young people, and in particular now in Generation Z [30], as they bear witness to rising pollution, as well as the multiple adverse impacts of global climate change, prompting the pressing need to conserve the environment and adopt sustainable business models [31]. Environmental consciousness has been identified as a driver for the development of green consumerism.…”
Section: Environmental Consciousnessmentioning
confidence: 99%
“…The effects of forest environment conditions on SFM-related beliefs and values are mixed. A better forest environment makes individuals gain better experiences from interacting with forests, thereby fostering eco-centric worldviews, recognizing the need for SFM, and assigning higher values to forests (Khan, 2024;Wang & Lin, 2017). Therefore, the effect of forest environment conditions on EWF, ACP, and AFVs is positive.…”
Section: Situational Factorsmentioning
confidence: 99%