The Influence Factors on Young Consumers' Green Purchase Behavior: Perspective Based on Theory of Consumption Value

Wang, Hong; Han, Xiao; Kuang, Di; Hu, Zhichen

doi:10.23919/picmet.2018.8481949

Cited by 19 publications

(29 citation statements)

References 29 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Like other GPV values, the conditional value is also found to be significant in consumers' choice behavior regarding green electronics (β = 0.067, t = 1.838 > 1.64, p < 0.05). The results are consistent with (Wang et al 2018;Solaiman et al 2017;Lin and Huang 2012;Biswas and Roy 2015a) but also contradict the results of (Biswas and Roy 2015b; Rahnama 2017; Rahnama and Rajabpour 2017) who said that different situations or conditions do not play a role in the decision-making process at the time of purchasing green products (Suki and Suki 2015a). However, findings of this study cannot be completely ignored because it is in line with previous research streams who found the positive association of conditional value and green product adoption (Wang et al 2018).…”

Section: Discussionsupporting

confidence: 82%

The Influencing Factors on Choice Behavior Regarding Green Electronic Products: Based on the Green Perceived Value Model

Danish

Ali

Ahmad³

et al. 2019

Economies

View full text Add to dashboard Cite

Electronic/electrical waste (e-waste) has now become a global concern due to its negative impact on the environment and health. This negative effect of e-waste is increasing with the advancement in the electronics industry, especially in Pakistan, which is the leading e-waste disposal destination. Therefore, this study aims to find consumer choice behavior regarding green electronics in Pakistan. For this purpose, a multidimensional modified green perceived model (functional value quality, functional value price, social value identity, social value responsibility, emotional value, and conditional value) is used. Cross-sectional data is collected from 237 consumers through a self-administrative questionnaire. The results of variance-based structural equation modeling (SEM) (partial least squares (PLS)-SEM) suggested that functional value price, quality, social value identity, responsibility, emotional value, and conditional value positively and significantly influence the consumer choice behavior regarding green electronics. the possible reasons for the findings and the implications for managers and policymakers are discussed. Limitations of the study and future research directions are also suggested.

show abstract

Section: Discussionsupporting

confidence: 82%

The Influencing Factors on Choice Behavior Regarding Green Electronic Products: Based on the Green Perceived Value Model

Danish

Ali

Ahmad³

et al. 2019

Economies

View full text Add to dashboard Cite

show abstract

“…Conditional value has also a positive and significant impact on green IT adoption in Pakistan, with (β = 0.060, t = 1.752 > 1.64, p < 0.05). The results are in line with previous researches [43,[64][65][66]75] which said that conditional value is important factor for the green consumption, but this finding has contradictions with results of previous studies [45,46,63,72,79]. Conditional value is attained by different situations or conditions, like time, place, cash rebate, discounts, and government subsidy during the decision making of green consumption [39].…”

Section: Discussionsupporting

confidence: 80%

“…The study finds that emotional value influences the green IT adoption in Pakistan with (β = 0.186, t = 5.327 > 1.64, p < 0.05). The result is in line with [39,64,66,70,75,116] and contradicts with [40,43,46,63,65,72,79]. However, in Pakistan, this study reveals that emotional value influences the intentions of consumers towards green IT adoption.…”

Section: Discussioncontrasting

confidence: 54%

“…This result can be due to the experience of new things, like green or environment-friendly products when consumers get the knowledge and novelty in these products. Recently, Wang et al [65] identified that consumers are curious about green products and they seek novelty in the products. This knowledge is needed on every step of the decision-making process, especially in evaluating the alternatives and making a decision either go for a green product or not.…”

Section: Discussionmentioning

confidence: 99%

“…These values have different performance while choosing a product for different individuals [64]. This theory is used in several studies to explain the consumption behavior, identifying consumer perception, and consumer segmentation in different product categories [65]. Recently, this theory is used to measure the consumption behavior of green and environmental sustainability products [44][45][46]66].…”

Section: Theory Of Consumption Valuementioning

confidence: 99%

See 2 more Smart Citations

The Intention to Adopt Green IT Products in Pakistan: Driven by the Modified Theory of Consumption Values

et al. 2019

View full text Add to dashboard Cite

Over the last decades, prompt economic growth and the resulting overconsumption has deteriorated the environment in an accelerated way. This environmental deterioration has prompted academicians and practitioners to study ecological consumption behavior. E-waste and energy consumption play a major part in this environmental deterioration, which makes consumer conscious regarding their consumption pattern. In this regard, the emergence of green Information Technology (IT) enables individuals to become involved in environmental protection and sustainability programs to reduce the negative impact of IT products on the environment. This study aims to investigate individual intentions to adopt green IT products in Pakistan by the theoretical foundation of the theory of consumption values (functional value, social value, epistemic value, emotional value, and conditional value). Whereas, an additional value, i.e., the religious value, is included in the model, due to its significant impact in green consumption behavior of individuals. Cross-sectional data is used to obtain a total of 536 valid questionnaires to test the hypothesis. The Partial Least Square Modeling approach is used to test the proposed model (variance-based SEM). The results infer that functional value, social value, epistemic value, emotional value, conditional value, and religious value have significant positive impact on the consumer intention to adopt green IT products. The reasons for the results and implications for the practitioners are discussed. Furthermore, directions for future research have also been suggested.

show abstract

Inconsistency between subjective propensity and practice of sustainable consumption: Impact of the consumers' values‐in‐behavior and social participation

Hwang

Yeo

2022

Sustainable Development

View full text Add to dashboard Cite

This study examined the gap between the consumers' subjective propensity to engage in sustainable consumption and their actual behavior to develop an understanding of the consumers' practical contribution to sustainable development. This study examined the gaps between the consumers' subjective propensity to hold sustainable consumption attitudes or beliefs and their practical behavior by focusing on the value consumers assign to sustainable consumption while engaging in such behavior. Additionally, the effects of the consumers' social relationships and civic participation on sustainable consumption and the propensity-behavior gap were investigated. Survey data were collected by a professional market research organization from 422 panel consumers. The results indicate that functional value influences actual behavior, while subjective propensity is affected by emotional and altruistic values, as well as by functional value. Bridging social capital negatively affects actual practice of sustainable consumption, whereas the consumers' civic roles have the opposite effect.Finally, the gap between propensity and actual behavior is more likely to occur when consumers are led by emotional and altruistic values of sustainable consumption.

show abstract

The Influence Factors on Young Consumers' Green Purchase Behavior: Perspective Based on Theory of Consumption Value

Cited by 19 publications

References 29 publications

The Influencing Factors on Choice Behavior Regarding Green Electronic Products: Based on the Green Perceived Value Model

The Influencing Factors on Choice Behavior Regarding Green Electronic Products: Based on the Green Perceived Value Model

The Intention to Adopt Green IT Products in Pakistan: Driven by the Modified Theory of Consumption Values

Inconsistency between subjective propensity and practice of sustainable consumption: Impact of the consumers' values‐in‐behavior and social participation

Contact Info

Product

Resources

About