The Influence Factors of Consumer Behavioral Intention Towards Online Food Delivery Services

Novita, Dian; Husna, Nurul

doi:10.33365/tb.v3i2.840

Cited by 13 publications

(18 citation statements)

References 2 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The significance value of the relationship between time saving benefit and customer intention is 0.001, which is less than 0.05, showing a strong influence. Previous research by Yeo et al (2017), Lau and NG (2019), Novita andHusna (2020), andHong et al (2021) also highlight the significance of time saving benefits in consumer attitudes and behavior towards online food delivery services, particularly during the pandemic.…”

Section: Findings Discussion and Conclusionmentioning

confidence: 94%

“…Previous research by Yeo et al . (2017), Lau and NG (2019), Novita and Husna (2020), and Hong et al . (2021) also highlight the significance of time saving benefits in consumer attitudes and behavior towards online food delivery services, particularly during the pandemic.…”

Section: Discussionmentioning

confidence: 98%

“…Previous research, including studies by Yeo et al . (2017), Novita and Husna (2020), Hong et al . (2021), and Aryani et al .…”

Section: Discussionmentioning

confidence: 99%

“…This ease of use and purchasing can contribute to customer loyalty and enhance the overall appeal of online food delivery services (Chiu et al ., 2014). Novita and Husna (2020) also noted that customers can avoid traveling time to restaurants and wait time in lines with the help of online food delivery services.…”

Section: Literature Reviewmentioning

confidence: 99%

See 3 more Smart Citations

Why Bangkokians use online food delivery services after COVID-19 restrictions have been lifted

Weiler,

Gilitwala

2023

RAMJ

View full text Add to dashboard Cite

PurposeThe growth of the internet has transformed digital infrastructure in Thailand over the past two decades, with the widespread use of e-commerce, digital money and online services becoming a daily norm for all ages. The COVID-19 restrictions, which limited in-person business operations, boosted demand for takeout and delivery services and fueled the expected steady growth of the online food delivery market in Thailand. The pandemic also resulted in a shift towards online ordering and delivery, reflecting changes in customer behavior. This study focuses on exploring the factors that have driven Bangkokians to use online food delivery services after the COVID-19 restrictions were lifted in June 2022.Design/methodology/approachData were collected from 398 participants who had ordered food delivery services after the announcement.FindingsThe findings showed that perceived usefulness, time saving benefit and price saving benefit have a significant impact on the intention of customers to use online food delivery services, while food safety risk perception had no effect.Practical implicationsBangkokians favor online food delivery services due to convenience and time-saving, indicating high demand post-pandemic. Businesses should invest in improving their platforms to meet evolving consumer behavior.Originality/valueThe result of this study offers valuable insights into the attitudes and behaviors of Bangkokians towards online food delivery services and could be beneficial for businesses in the industry to improve their services, enhance customer satisfaction as well as increase their competitiveness.

show abstract

Section: Findings Discussion and Conclusionmentioning

confidence: 94%

Section: Discussionmentioning

confidence: 98%

“…Previous research, including studies by Yeo et al . (2017), Novita and Husna (2020), Hong et al . (2021), and Aryani et al .…”

Section: Discussionmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

See 2 more Smart Citations

Why Bangkokians use online food delivery services after COVID-19 restrictions have been lifted

Weiler,

Gilitwala

2023

RAMJ

View full text Add to dashboard Cite

show abstract

“…Relevant studies in social psychology have shown that human behaviours are infuenced by internal beliefs. Whether an individual will carry out a certain behaviour is ultimately determined by the mediating variable of behavioural intention [40,41]. A similar mechanism exists for driver distraction.…”

Section: Infuence Of Demographic Variablesmentioning

confidence: 96%

Incorporating the Theory of Planned Behaviour into Distracted Driving: Influencing Factors and Intervention Effects

Zhang

Peng

Song

et al. 2023

Journal of Advanced Transportation

View full text Add to dashboard Cite

This study focuses on the psychological characteristics and empirically tests of the factors influencing distracted driving behaviours. This information is used as a reference for an intervention on dangerous driving behaviours. First, a distracted driving scale is constructed based on the theory of planned behaviour (TPB). The questionnaires are distributed in Chongqing, China, and 321 completed questionnaires are obtained. Data are analyzed using mean-variance analysis, one-way ANOVA, T-test, and multivariate test by SPSS 26.0 to determine the significance of distracted behaviours and demographic variables. We use a structural equation model to determine the path coefficients of each latent variable. Finally, we select the drivers with high tendency of distraction from the results of the questionnaires, conduct a four-stage rational emotional behaviour therapy (REBT) experiment, and use a repeated measures ANOVA analysis to test the validity and persistence of the intervention method. Results show that subjective norm is the most influential psychological factor. There are significant differences between the experimental group (2.38, SD = 0.41) and the control group (2.89, SD = 0.40) in the scores of distractions. This indicates that the distracted behaviour intervention achieves adequate validity and consistency. Educational research on distracted driving behaviour can help identify and correct drivers with high distraction tendency.

show abstract

Investigating the Nonlinear Relationship between Takeout Order Demand and Built Environment under Different Periods of COVID-19

Guo

Zhang

2023

Journal of Advanced Transportation

View full text Add to dashboard Cite

The COVID-19 pandemic has hit the global restaurant business hard, especially dine-in. However, it has also provided opportunities for online dining, with takeout becoming a fulcrum for the economic resilience of the urban restaurant industry. Currently, research on the factors affecting takeout order demand under the pandemic has been inadequate. Therefore, this study uses multisource data from Nanjing to explore the changes in takeout order demand as the pandemic develops. And based on the Light gradient boosting machine (Light GBM) model, the nonlinear relationship between the built environment and order demand under different periods of pandemic is investigated, and the important factors affecting the demand are obtained. The results show that daily orders on average during COVID-19 decline by 25.6% than before COVID-19, while during the stabilization phase of the pandemic, they are 20.0% higher than before COVID-19. According to the relative importance ranking of factors in the model, land use diversity and road design influence takeout the most and the crucial influencing factors vary across pandemic periods. In the postpandemic era, special attention needs to be paid to the impact of the number of restaurants, colleges, offices, and main roads on takeout services. In addition, the thresholds of key built environment factors through partial dependency plots can enhance operators’ understanding of takeout services and provide suggestions for the spatial layout of takeout resources. While satisfying people’s dietary needs, the role of takeout in restoring the restaurant economy can be better utilized.

show abstract

The Influence Factors of Consumer Behavioral Intention Towards Online Food Delivery Services

Cited by 13 publications

References 2 publications

Why Bangkokians use online food delivery services after COVID-19 restrictions have been lifted

Why Bangkokians use online food delivery services after COVID-19 restrictions have been lifted

Incorporating the Theory of Planned Behaviour into Distracted Driving: Influencing Factors and Intervention Effects

Investigating the Nonlinear Relationship between Takeout Order Demand and Built Environment under Different Periods of COVID-19

Contact Info

Product

Resources

About