The in-flight shopper

Huang, Wen‐Hsien; Kuai, Liang

doi:10.1016/j.jairtraman.2006.01.008

Cited by 16 publications

(13 citation statements)

References 10 publications

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“…Sales, passenger volume, and spending per passenger are growing in the senior segment of the airport retailing market, particularly in Asia Pacific (Huang & Kuai, 2006;Verdict, 2011). Recent studies indicated that seniors generally have the stronger purchasing power and show the stronger preference for brandname products that are offered at a higher price than young travelers (Huang & Kuai, 2006;Perng et al, 2010).…”

Section: Shopping At An International Airportmentioning

confidence: 99%

“…Recent studies indicated that seniors generally have the stronger purchasing power and show the stronger preference for brandname products that are offered at a higher price than young travelers (Huang & Kuai, 2006;Perng et al, 2010). Indeed, Huang and Kuai (2006) identified that there was a significant difference between the inflight/airport shopper and non-shopper in terms of age. In their study, senior passengers were found to more actively engage in shopping.…”

Section: Shopping At An International Airportmentioning

confidence: 99%

“…Particularly, airport shopping is regarded as an important and popular international-tourism activity (Lin & Chen, 2013a, 2013b. According to Huang and Kuai (2006), older passengers have higher purchasing power and more frequently shop while air traveling. Different shopper groups/types might have different preferences.…”

Section: Introductionmentioning

confidence: 99%

“…For senior travelers, as age increases, mobility, strength, and eyesight may each decrease (Chang, 2013). These changes in physical and psychological status affect senior customers' traveling/purchasing behaviors (Donorfil, D'Ambrosio, Coughlin, & Mohyde, 2009;Huang & Kuai, 2006). Airport shopping provides such conveniences as reduction in time spent shopping, saving the effort of searching/visiting stores, and saving of aggravation (Huang & Kuai, 2006;Lin & Chen, 2013b;Verdict, 2011).…”

Section: Introductionmentioning

confidence: 99%

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Senior Travelers and Airport Shopping: Deepening Repurchase Decision-making Theory

Han

Hwang

Kim

2014

Asia Pacific Journal of Tourism Research

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Despite the importance of the seniors market, little is known about international senior tourists' post-purchasing behaviors in the airport-shopping industry. The aims of this study were to attain a better comprehension of these customers' repurchase decision formation by employing a Theory of Repurchase Decision-making (TRD) and identify differences in the proposed theoretical framework between senior and non-senior travelers. A field survey was conducted to collect data at international airports. Results of a structural model showed that the TRD has an excellent ability to predict seniors' repurchase intentions; some variables in the model were found to have a significant mediating impact. Additionally, satisfaction was determined to play a prominent role in these decisions. Finally, findings from the test for metric invariance revealed that the proposed theoretical framework significantly differed across senior and non-senior tourist groups, verifying the moderating impact of age. Implications for both researchers and practitioners are discussed.

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Section: Shopping At An International Airportmentioning

confidence: 99%

Section: Shopping At An International Airportmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Senior Travelers and Airport Shopping: Deepening Repurchase Decision-making Theory

Han

Hwang

Kim

2014

Asia Pacific Journal of Tourism Research

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show abstract

“…Retail and related income have thus become of important in the airline industry. Airline passengers are essentially captive customers, who must remain seated for hours at a time, with very little to do but look at what is presented in front of them, while at the same time suffering from a certain degree of anxiety or anticipation related to their journey (Huang and Kuai, 2006).…”

Section: Introductionmentioning

confidence: 99%