The Importance Role E-Collaboration Capability and Information System Maturity on Knowledge Sharing and SMEs Marketing Performance

Abstract

This article discusses the effect of e-collaboration capability and information system maturity on knowledge sharing and SMEs marketing performance. This study was conducted at SMEs in Central Java which had used information system and technology in collaborating with partners and customers. There were 160 respondents in this research who were the owners or managers of SMEs in Central Java, Indonesia. This research used structural equation modeling analysis. AMOS version 21 was used to process the data. The result of this research showed that all proposed hypotheses were accepted. First, e-collaboration capability has positively and significantly influenced knowledge sharing. Second, knowledge sharing has positively and significantly influenced SME marketing performance. Third, e-collaboration capability has positively and significantly influenced SME marketing performance. Fourth, information system maturity has positively and significantly influenced knowledge sharing. Fifth, information system maturity has positively and significantly influenced SME marketing performance.

Influence of Innovation, Creativity, and Risk-Taking on Entrepreneurial Growth and SMEs Performance in Sukabumi City

“…The results show that innovation and creativity significantly impact MSME growth and performance, while risk-taking has a weaker impact. Innovation and creativity are the main drivers of MSMEs growth and performance, as they enable businesses to develop new products, services, and processes that can improve productivity, efficiency, and competitiveness [47], [25], [48]. This is especially important for MSMEs in Sukabumi, who face significant challenges such as limited financial resources and a lack of skilled human resources.…”

“…Innovation and creativity are crucial for SMEs to develop new products and services that meet changing customer needs [20]- [24]. These factors also help SMEs differentiate themselves from their competitors and gain a competitive advantage in the market [25]- [29]. Innovation and creativity also help SMEs improve their internal processes and operations, which can lead to increased efficiency and profitability [30]- [32].…”

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The Effect of Digital Marketing and Knowledge Management on the Marketing Sustainability of MSMEs in Indonesia

“…Marketing sustainability involves adopting environmentally friendly practices and strategies that ensure the long-term success of MSMEs. One study highlights the importance of implementing green marketing strategies to strengthen the competitiveness of MSMEs in Indonesia [6]. By focusing on environmentally friendly products, MSMEs can cater to the growing consumer awareness of environmental conservation and attract customers who prefer sustainable products.…”