The importance of knowledge and trust for ethical fashion consumption

Liu, Yongdan; Liu, Matthew Tingchi; Pérez, Andrea; Chan, Wai Hung; Collado, Jesús; Mo, Ziying

doi:10.1108/apjml-02-2020-0081

Cited by 38 publications

(37 citation statements)

References 66 publications

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“…Result demonstrates that product knowledge a positive and significant effect on the consumer purchase intention towards green products, which supports H5. The finding is in favour of the results of previous studies of (Han et al, 2017;Groening et al, 2018;Liu et al, 2021;Zollo et al, 2021). The finding highlighted that product knowledge is a significant predictor of a consumer's willingness to engage in green purchasing (Kanchanapibul et al, 2014).…”

Section: Ro5: To Examine the Influence Of Product Knowledge On Purcha...contrasting

confidence: 85%

“…Subsequently, Polonsky et al (2012); Groening et al (2018) identified that green purchasing intentions are deeply influenced by knowledge. Studies identified that product knowledge also significantly affects consumers' green purchases in different context, such as organic food (Nuttavuthisit et al, 2017;Thøgersen et al, 2015), ethical or environmentally fashionable products (Han et al, 2017;Liu et al, 2021) and organic personal care products (Zollo et al, 2021). Accordingly, this study proposes the following hypothesis: H5: Product knowledge positively and significantly influences consumers' purchasing intention towards green products.…”

Section: Product Knowledge and Green Purchase Intentionmentioning

confidence: 84%

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The Role of Pricing and Product Knowledge on Malaysian Consumers’ Green Purchase Intention

Wei¹,

Chin²,

Mas’od³

et al. 2022

IJARBSS

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Green consumption has also risen globally to prevent further damages to the environment. Therefore, it is important to understand the intent of consumers to buy environmentally friendly products as the willingness to buy green products will maintain and protect the quality of natural environment, thus contribute to sustainable environmental development. Even though the number of consumers ready to purchase green products has increased in recent years, there is no indication that this trend would increase in Malaysia. As such, to address the limitations and to cope with the green purchase intention issues, this study aims to propose a framework to investigate the relationships between attitudes, subjective norms, perceive behavior control, product knowledge, price and green purchase intention among consumers in Malaysia by application of Theory of Planned Behavior (TPB) model. The modifications to the original TPB structure help to identify potential factors that affect consumers' willingness to purchase green products. This study employed an online survey and collected 216 questionnaires from Malaysian respondents aged 18 years old and above by using a purposive sampling method. Multiple regression analysis was employed for data analysis. The findings indicated that attitude, subjective norm, perceived behavioral control and product knowledge have a positive and significant relationship with green purchase intention while price has a negative and significant relationship with green purchase intention. Using the findings of the study, marketers could understand the potential factors that affect consumers' willingness to purchase green products. The findings of the study can be a guideline for future studies to determine the customers' intentions for environmentally friendly products.

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Section: Ro5: To Examine the Influence Of Product Knowledge On Purcha...contrasting

confidence: 85%

Section: Product Knowledge and Green Purchase Intentionmentioning

confidence: 84%

The Role of Pricing and Product Knowledge on Malaysian Consumers’ Green Purchase Intention

Wei¹,

Chin²,

Mas’od³

et al. 2022

IJARBSS

View full text Add to dashboard Cite

show abstract

“…According to the Theory of Optimal Distinctiveness (Hornsey and Hogg, 1999), individuals tend to join moderately distinct and inclusive groups to fill different or simply fulfill the demand for inclusion (Liu et al, 2021). Besides, consumers always display their identities by associating with prestigious brands to gain status, respect, and exclusivity.…”

Section: Brand Attributes and Intention To The Emotional Consumer-bra...mentioning

confidence: 99%

Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment

Bian

Yan

2022

Front. Psychol.

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The aim of this study is to investigate the drivers of brand extension attributes and its impact on intention to purchase brand extensions mediated by emotional consumer-brand relationship (ECBR). Data was collected from Chinese university students with the help of questionnaire. Structure equation modeling was applied with the help of AMOS to analyze collected data. Results depict that brand attribute association has significant impact on intention to purchase luxury brands extension. Results further explain that emotional consumer-brand relationship mediates the relationship between brand attribute associations and purchase intention of brand extensions. Furthermore, results indicate that brand commitment moderates the relationship between brand attribute associations, emotional consumer-brand relationship and intention to purchase brand extensions. This study provides an intensive knowledge of the association that exists between the intent to buy luxury brands’ extension and ECBR. This study focuses on the heart versus mind distinction, which is integral to the research on the relationship between consumers and brands. This study provides useful insights to brand managers to use strategies that enhance the bond between emotional and cognitive factors customers associate with a particular brand. Luxury brand managers ought to balance emotionality and rationality to create and capitalize on unique associations with customers.

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“…Keyakinan sendiri dimaknai sebagai suatu level kepercayaan (Chen & Chang, 2012). Hal ini menunjukkan bahwa konsumen perlu memiliki pengetahuan mengenai produk yang berkelanjutan untuk mendorong level kepercayaan konsumen terhadap kehandalan produk tersebut sebagai produk yang ramah lingkungan dan etis, sebagai bagian dari makna fashion yang berkelanjutan (Liu et al, 2021). Berdasarkan hasil penelitian Wang et al (2019), pengetahuan akan produk hijau memiliki pengaruh terhadap kepercayaan dan kepercayaan sendiri menjadi mediator hubungan antara pengetahuan dengan purchase intention.…”

Section: Pendahuluanunclassified

Faktor pendorong purchase intention produk sustainable fashion pada UMKM

Sitio¹,

Fitriyani²,

Intan³

2021

JMM

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The creative fashion industry is one of the sources of economic strength in great demand by businessman and consumers, such as MSMEs. The purpose of this study was to examine the effect of consumer knowledge on purchase intention in MSMEs sustainable fashion products with trust as a mediator variable. The research method will use quantitative research. The samples obtained were 257 consumers of Indonesian MSMEs fast fashion products and used the Qualtrics electronic questionnaire. This research data is from perception data for sustainable fashion knowledge variables, trust, and purchase intention in MSMEs sustainable fashion products. The data were processed using SPSS to test the validity, reliability, regression analysis, and mediation test using JASP. The results obtained are that consumers who know sustainable fashion will make these consumers more confident in sustainable fashion MSMEs products and ultimately increase consumer purchase intention in MSMEs sustainable fashion products. So, it is very important for MSMEs engaged in the sustainable fashion business to educate consumers about the meaning of sustainable fashion and the practice of MSMEs in a sustainable fashion.

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The importance of knowledge and trust for ethical fashion consumption

Cited by 38 publications

References 66 publications

The Role of Pricing and Product Knowledge on Malaysian Consumers’ Green Purchase Intention

The Role of Pricing and Product Knowledge on Malaysian Consumers’ Green Purchase Intention

Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment

Faktor pendorong purchase intention produk sustainable fashion pada UMKM

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