The Importance of Internal Communication for Management of an Organisation

Abstract

The article concerns the role of internal communication for efficient management of an organisation. The author divided the article into two parts. The first part-theoretical-was based on critical analysis of literature on the examined topic. It relates to the meaning of organisational communication, myths and misconceptions occurring in this area, key factors of communication, functions of internal communication and exemplary strategies for communication improvement. The second part of the article-empirical-concerns the research realised in the selected organisation, representing an international financial group. The research was carried out with the use of a questionnaire survey and implemented the following goal: analysis and assessment of internal communication, especially factors creating communication and the effectiveness of tools of its realisation. The main topics of the research concerned: general analysis of internal communication in the analysed organisation, factors creating the process of internal communication, assessment of the effectiveness of communicative tools, factors determining the effectiveness of communication and a final analysis of internal communication. The article is finalised with the summary, emphasising the most important results of the research.

Analysis of Internal Marketing Communication Tools of a Selected Company in Industry 4.0 Using McKinsey 7S Analysis

“…This can generate the creation of internal customer loyalty, which leads to a stronger identification and connection with the organization. Many poorly informed employees do not identify with the organization, which translates into them not being involved into achieving organizational goals and strategies (Jakubiec, 2019).…”

Hybrid Communication as a Prospect for Organisation Development

“…Jakubiec (2019) identifies six key elements that influence the development of internal communication ethics and practices in an organisation: the chosen organisational governance structure, the organisational culture, the organisational climate, the communication skills of managers and employees, and the interpersonal relationships within the team. According to Jakubiec (2019), it is important to emphasise that these elements provide the basis for individual assumptions of internal communication effectiveness, which 2018), employees see internal communication as an appropriate tool for solving performance problems. This suggests that information dissemination processes within an organisation help to effectively resolve emerging conflicts, challenges and problems, with reasonable and prompt follow-up helping to maintain competitive advantage, reputation and ensure targeted performance.…”

Comunicación Interna Y Su Influencia en Las Empresas

“…A nivel internacional, específicamente en países del continente europeo, la comunicación interna mantiene un nivel eficiente gracias a los instrumentales comunicativos y al compromiso de los empleados, además, es un constituyente que incide demostrativamente en la calidad de procesos y en el desarrollo conjunto de las organizaciones, sin embargo, es un concepto que puede verse afectado por diversos factores intrínsecos y extrínsecos (Jakubiec, 2019). En lo sucesivo, en Zanzíbar, la implementación de comunicación interna en las empresas ha evidenciado sus efectos en el acrecentamiento colaborativo entre trabajadores, además de ello, permite que una organización desenvuelva sus actividades con éxito, por lo tanto, su aplicación favorece la productividad de los la empresa conjunta (Salim, 2022).…”