“…Second, family managers have the possibility of substituting monetary for nonmonetary returns (Adams, Manners, Astrachan, & Mazzola, 2004): They often follow nonmonetary goals, such as independence, employment for family members, prestige (Sharma, Chrisman, & Chua, 1997). Zellweger (2006) has presented evidence that family business entrepreneurs tend to value emotional factors and consequently substitute them for the above-mentioned nonmonetary outcomes.…”