The Importance of Design Management to Brand Strategy

Abstract

With the rapid development of economic globalization, more and more enterprises focus their development planning on the brand strategy. An excellent brand strategy should be supported by good design management, and a successful brand strategy comes from high-level design management. In this paper, the status quo of design management and the role of brand strategy are introduced. “MUJI” is taken as an example to illustrate that design management runs through the brand strategy and the importance of design management to brand strategy.