Abstract:The present study examined university students' perceptions of compensation and benefits offered by companies they seek to work for upon graduation. An extensive review of the literature indicated a need for a better understanding of perceptions of university students regarding a companies overall employer brand which included compensation and benefits as factors that affect those perceptions. Students at a major university were surveyed and indicated the items related to compensation and benefits related to b… Show more
“…Finally, they should acknowledge that students will soon become full-time participants in the job market, and that responsible behaviour toward working students increases employers' reputation and attractiveness, both vital for attracting top graduates. Namely, students use positive experiences with a company and word-of-mouth from fellow students who have worked for a company as an indication for evaluating an employer (Adler & Ghiselli, 2015).…”
Section: Implications For Students Higher Education Institutions Empl...mentioning
The concept of working students meeting triple demands of their work, studies and private life has not been sufficiently described or empirically supported in the literature, although combining work and study is not only a necessity for many students, but a common phenomenon among them. As well, studies so far focused on the dyads of work-nonwork relationship, predominantly on the work-study conflict/balance and rarely on the study-life conflict/balance, while the triad of work-study-life balance (WSLB) is understudied. This study is the first one to empirically examine the WSLB concept, defined as a balance of conjoining three ‘categories of student commitment’ – their work obligations, demands of their studies and their private life, using a methodology grounded in the work-life balance (WLB) theory. We conducted a cross-sectional quantitative study on a sample of 235 students, focused on the most relevant dyads of the WSLB concept, socio-demographic predictors and emotional consequences of WSLB. Our five key findings are: (1) it is possible to balance work, studies and private life, (2) work-study balance (WSB) is critical for achieving WSLB, (3) all subgroups of students based on their socio-demographic characteristics are equally (un)successful in achieving balance between and among various life aspects, (4) WSLB is significantly participating in students’ emotional state in terms of their happiness, unhappiness and relaxation, and (5) the study-life balance (SLB) dyad is the most relevant dyad for the students’ emotional state.
“…Finally, they should acknowledge that students will soon become full-time participants in the job market, and that responsible behaviour toward working students increases employers' reputation and attractiveness, both vital for attracting top graduates. Namely, students use positive experiences with a company and word-of-mouth from fellow students who have worked for a company as an indication for evaluating an employer (Adler & Ghiselli, 2015).…”
Section: Implications For Students Higher Education Institutions Empl...mentioning
The concept of working students meeting triple demands of their work, studies and private life has not been sufficiently described or empirically supported in the literature, although combining work and study is not only a necessity for many students, but a common phenomenon among them. As well, studies so far focused on the dyads of work-nonwork relationship, predominantly on the work-study conflict/balance and rarely on the study-life conflict/balance, while the triad of work-study-life balance (WSLB) is understudied. This study is the first one to empirically examine the WSLB concept, defined as a balance of conjoining three ‘categories of student commitment’ – their work obligations, demands of their studies and their private life, using a methodology grounded in the work-life balance (WLB) theory. We conducted a cross-sectional quantitative study on a sample of 235 students, focused on the most relevant dyads of the WSLB concept, socio-demographic predictors and emotional consequences of WSLB. Our five key findings are: (1) it is possible to balance work, studies and private life, (2) work-study balance (WSB) is critical for achieving WSLB, (3) all subgroups of students based on their socio-demographic characteristics are equally (un)successful in achieving balance between and among various life aspects, (4) WSLB is significantly participating in students’ emotional state in terms of their happiness, unhappiness and relaxation, and (5) the study-life balance (SLB) dyad is the most relevant dyad for the students’ emotional state.
“…Celami EB mogą być również między innymi rekrutacja, retencja i produktywność (Buttenberg, 2012;Kucherov, Zamulin, Tsybova, 2019), pozytywne wpływanie na obecnych oraz przyszłych pracowników (Adler, Ghiselli, 2015;Purusottama, Ardianto, 2019), a także stworzenie spójnego i pozytywnego wizerunku pracodawcy również wśród innych interesariuszy (Kubiak, 2014). (Saini i in., 2013).…”
Facebook as a Tool Supporting the Achievement of Employer Branding Goals on the IT Market
Due to the demand of IT specialists, it is necessary to apply appropriate employer branding activities. To achieve set goals, social media such as Facebook, are used and specific values for stakeholders and strong employer brand are created as well as specialists are encouraged to join or stay in a given organization. What’s more, offered products and services are promoted and the organization presents its own and employees’ development, as well as cooperation process and activities in the field of CSR. Information on events and the celebration of special occasions are also disseminated, and organization presents i.a. workplace culture and recruitment processes, educate recipients and introduce entertainment elements. Due to the above, qualitative research was conducted in the form of an analysis of the content of posts published on Facebook in the period from January 1st to December 31st, 2020, as well as other publications on the discussed phenomenon. The research sample consisted of 4 organizations that took the highest places in the Great Place to Work ranking in the Best Workplaces in Poland 2020 category with over 500 employees, i.e. Cisco Poland, Sii Polska, Hilti (Poland) Sp. z o.o., and Akamai Technologies Poland. The subject of the study was the use of social media in employer branding, and its purpose was to compare the indicated implementation among organizations operating on the IT market. The research problem was the identification of employer branding activities with the use of Facebook among organizations operating on the IT market.
“…As a result; Employer branding practices play an important role in attracting and attracting people to business by creating a good image and reputation on the social masses in the talent market (Chunping & Xi, 2011). It should not be forgotten that the purpose of employer branding is; To show that business as a great place to work in the minds of potential candidates (Adler & Ghiselli, 2015).…”
Employer branding is an important issue that businesses cannot neglect, as it is the process of creating a brand for employees and potential candidates. Especially with the development of technology, it has become easier to reach many resources. However, it has always been more difficult to reach talented human resources. At this point, discovering, attracting, and working with talented employees for a long time has attributed a key role to the employer brand. In this direction, the aim of the study is to investigate the roles of employer branding practices in attracting talents to the company in job applications. Content analysis, which is a qualitative analysis method, was used in the study. Maxqda 20 software program was used to access the findings of this analysis. In the research findings, it was seen that concepts such as reputation, communication, awareness, and the concept of Employer Brand were used together intensively. As a result of the research; It has been understood that businesses that want to attract talented employees to the company use the employer brand and communicate effectively with the external environment. It has been seen that this interaction supports the corporate reputation and this has played an important role in increasing the awareness of the company and in the preference and reliability
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