The Importance Given to Food Naturalness Attributes by Millennial University Students

Jorge, Eloi; López-Valeiras, Ernesto; González-Sánchez, María Beatriz

doi:10.3390/su12020728

Cited by 17 publications

(11 citation statements)

References 70 publications

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“…Other research has explored naturalness in relation to food production, revealing some variation in how the term is understood [ 37 ]. For example, Jorge et al [ 38 ] surveyed university students regarding food naturalness and found that three factors emerged: how the food is produced (e.g. ingredients, additives, preservatives), how the food is grown (e.g.…”

Section: Discussionmentioning

confidence: 99%

“…Participants discussed naturalness as a benefit of “small farms”. Previous research has shown that people sometimes conflate small farms with naturalness [ 3 ]; this is discussed in Jorge et al’s [ 38 ] work as an aspect of how food is grown. The present study did not explicitly assess attitudes in relation to the aspect of farm size.…”

Section: Discussionmentioning

confidence: 99%

“…Vegetarian and vegan participants showed higher acceptance of the plant-based and cowless milk products. Millennial consumers are potential drivers of this market, as they are earlier adopters of new food products [ 38 ]. This relationship was illustrated by the association between age and support for alternative products in our study.…”

Section: Discussionmentioning

confidence: 99%

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Public attitudes toward dairy farm practices and technology related to milk production

Ryan

Weary

2021

PLoS ONE

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Dairy farm systems have intensified to meet growing demands for animal products, but public opposition to this intensification has also grown due, in part, to concerns about animal welfare. One approach to addressing challenges in agricultural systems has been through the addition of new technologies, including genetic modification. Previous studies have reported some public resistance towards the use of these technologies in agriculture, but this research has assessed public attitudes toward individual practices and technologies and few studies have examined a range of practices on dairy farms. In the present study, we presented participants with four scenarios describing dairy practices (cow-calf separation, the fate of excess dairy calves, pasture access and disbudding). Citizens from Canada and the United States (n = 650) indicated their support (on a 7-point scale) toward five approaches (maintaining standard farm practice, using a naturalistic approach, using a technological approach, or switching to plant-based or yeast-based milk production) aimed at addressing the welfare issues associated with the four dairy practices. Respondents also provided a text-based rationale for their responses and answered a series of demographic questions including age, gender, and diet. Participant diet affected attitudes toward milk alternatives, with vegetarians and vegans showing more support for the plant-based and yeast-based milk production. Regardless of diet, most participants opposed genetic modification technologies and supported more naturalistic practices. Qualitative responses provided insight into participants’ values and concerns, and illustrated a variety of perceived benefits and concerns related to the options presented. Common themes included animal welfare, ethics of animal use, and opposition toward technology. We conclude that Canadian and US citizens consider multiple aspects of farm systems when contemplating animal welfare concerns, and tend to favor naturalistic approaches over technological solutions, especially when the latter are based on genetic modification.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

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Public attitudes toward dairy farm practices and technology related to milk production

Ryan

Weary

2021

PLoS ONE

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“…Moreover, this study adopts the approach that considers university students represent young consumers well [25,105], and the contributions of other authors regarding the verification of personal user data of the web community have been taken into account [106]. In recent generational studies, samples of students belonging to only one university center have been used, including Spanish academic centers [107,108]. The sample initially included 637 subjects (43.45% men and 56.55% women), which is an appropriate size when structural equations are used [109].…”

Section: Data Collection and Sample Profilementioning

confidence: 99%

Influence of Site Personalization and First Impression on Young Consumers’ Loyalty to Tourism Websites

Martínez-González

Álvarez‐Albelo

2021

Sustainability

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This study analyzes the influence of site personalization, first impression, and design on young consumers’ loyalty to tourism websites. It is a new and necessary study, taking into account the multimedia profile and purchasing potential of the studied segment, the need for increasing online consumer loyalty, and the tourism websites’ relevance. Based on previous findings and using a sample of 609 young consumers, a causal model (PLS) is designed that is practical, novel, and significantly predicts online loyalty. The descriptive analysis results show young consumers’ positive attitudes toward e-commerce and their high online use and potential for making online purchases. The significant influence of site personalization on consumers’ first impression is also confirmed. In addition, first impression influence perceived website quality, and, in turn, this quality affects consumers’ online purchase intention and loyalty to the website. Finally, it is shown that online purchase intention has a direct and positive influence on website loyalty. Thus, this study provides tourism managers with the knowledge to encourage young consumers’ loyalty to their websites in a market orientation context. It can be achieved by acting on the site’s personalisation, the first impression, and the design of the site. The generational approach (Generation Z) also allows the conclusions and implications to be transferred to other regions and sectors.

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“…This claim is commonly linked to 'old-style family-farm food' production [10], which is capable of better preserving food naturalness [11] and authenticity [12]. However, recent studies focusing on the millennial generation have shown evidence that such consumers do not necessarily link traditional food products with natural food products [13]. This previous evidence raises questions about the importance these consumers place on the specific case of traditional wine and conditions for attracting wine interest.…”

Section: Introductionmentioning

confidence: 99%

Millennial university students’ valuation of traditional wine: Evidence from an experimental auction

Jorge

López-Valeiras

González-Sánchez

2021

WEP

Self Cite

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This paper analyzes whether the perception of traditional wine brings value to millennials. Based on survey data and experimental auctions (165 participants), this study identifies the main factors affecting this consumer groups’ willingness to pay for traditional wine through a Tobit model methodology. The results suggest that millennials are willing to pay a higher price depending on demographic factors such as monthly disposable income, on wine involvement variables such as consumption frequency, and on nourishing and health aspects and product availability at points of sale, both of which are wine purchase decision criteria. The investigation has significant marketing and policy implications.

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The Importance Given to Food Naturalness Attributes by Millennial University Students

Cited by 17 publications

References 70 publications

Public attitudes toward dairy farm practices and technology related to milk production

Public attitudes toward dairy farm practices and technology related to milk production

Influence of Site Personalization and First Impression on Young Consumers’ Loyalty to Tourism Websites

Millennial university students’ valuation of traditional wine: Evidence from an experimental auction

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