The Implications of Digital Marketing and e-Commerce in the Tourism Sector Growth

Carvalho, Sandro; Carvalho, João Vidal

doi:10.1007/978-981-15-2024-2_15

Cited by 15 publications

(6 citation statements)

References 9 publications

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“…In this study, previous academic studies on the subject were examined with a literature review (Alves, Sousa & Machado, 2020;Carvalho & Carvalho, 2020;Satez, 2016;Priyanka, 2016;Tont et al, 2015;Yasmin et al, 2015;Smith, 2014;Şanlıöz et al, 2013;Julian, 2012;Merisavo, 2005). Since the research aims to reveal the frequency of use of digital marketing tools by the enterprises, their effects on sales and the demographic characteristics of the enterprises, a field study was conducted by taking into account the research questions determined on small and medium-sized accommodation enterprises in the Core Cappadocia Region.…”

Section: Methodsmentioning

confidence: 99%

Влияние Продажи Цифрового Маркетинга На Малых И Средних Предприятиях С Продажи В Каппадокии

Erdoğan

Özdemir

2021

Karadeniz Uluslararası Bilimsel Dergi

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Along with the developing technology, the increase in the use of mobile devices and the change in people's lifestyles have also changed the usage habits of the product or service. For this reason, a rapid transition from traditional marketing methods to digital marketing is observed in many sectors. This transition is also experienced in tourism enterprises. While traditional marketing poses a challenge for small and medium businesses (SMEs) around the world due to its cost, digital marketing provides many platforms for small and medium businesses to raise awareness of the product they offer to consumers due to its relatively low cost. In this context, digital marketing tools such as e-mail, mobile marketing, social media marketing, search engine optimization, pay-per-click and online advertising activities have started to be used in the tourism sector.The subject of the study is the effects on sales of the use of digital marketing tools by tourism SMEs in the Core Cappadocia region. The data obtained for the purpose of determining the uses and impacts were obtained as a result of the questionnaire applied to the owners or managers in 48 accommodation enterprises, which have been defined as SME in the Core Cappadocia region. The collected data were analysed with SPSS 21 package program. It has been determined that there is a positive significant relationship between the usage of digital marketing tools and their effects on sales, and there is no significant change in the annual turnover of the enterprises after the use of digital marketing tools. In addition, it has been determined that the use of digital marketing tools does not differ significantly according to the availability of a marketing department.

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Section: Methodsmentioning

confidence: 99%

Влияние Продажи Цифрового Маркетинга На Малых И Средних Предприятиях С Продажи В Каппадокии

Erdoğan

Özdemir

2021

Karadeniz Uluslararası Bilimsel Dergi

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“…Only 1 company uses the Marketplace, namely the "G" company as a venue for joint promotions with related parties (Safanta et al, 2018;Sharma et al, 2011). Only 1 company, namely "T" uses Blogger and Ecommerce as brand awareness in the company (Carvalho and Carvalho, 2020;Erdmann and Ponzoa, 2021). Only 2 companies, namely "O" and "V" use a website where this website is for product displays, free shipping or free shipping and free gifts or free samples of their latest products (Dolega et al, 2021;Tomic and Supin, 2019).…”

Section: Figure 1 Project Map Onlinementioning

confidence: 99%

The Best Marketing 4.0 Brand Model in Indonesia

Ardiansyah

Zulfikar

Awaloedin

2022

IJMABER

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The purpose of this study is to find out the best marketing 4.0 brand model in Indonesia, not just a brand that is a symbol of the current development of technology or industry 4.0. Marketing is a major part of the progress of a company, along with the development of technology, marketing becomes the main problem of survival of a company. Marketing 4.0 is the right answer in helping to solve these problems, especially in building a company brand. But how to build the right Marketing 4.0 so that the brand becomes the main breath of the company. The method used is a qualitative case study method, which describes in detail a program. The results of this study show an invention for the best Marketing 4.0 brand model in Indonesia, so it is expected to be a model for the company's progress in this 4.0 industry.

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“…Through digital marketing, companies are able to advertise their products more effectively, reaching a larger batch of potential customers regardless of their geographic location. This was significantly boosted by the increase in the number of internet user (Carvalho & Carvalho, 2020). In the "digital era" the use of the internet and social media have a significant impact on the way consumers behave and companies do business (Todor, 2016).…”

Section: Introductionmentioning

confidence: 99%

Digital marketing development in increasing Russian customer by The Apurva Kempinski Bali

Andriany

Murni²,

Budarma³

et al. 2023

JASTH

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This research aims to analyse digital marketing to be implemented to increase Russian customer and to design which model of digital marketing to able to increase Russian customer at The Apurva Kempinski Bali. Data collection done by observative participation, interview and focus group discussion with 15 respondents whom meets competence criteria of digital marketing and tourism industry. The research conducted by qualitative analysis data by Miles and Huberman Technique, supported by Nvivo 12 Pro software. The research result shows that The Apurva Kempinski Bali meets criteria of Resource Base View and 7P Marketing Mix, it showcases at the hotel has competitive advantage. This research finds hybrid model Candi Crandra Sangkala that combined with RACE model by Dave Chaffey and Spectacular Journey Compass as customer engagement reference at The Apurva Kempinski Bali.

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The Implications of Digital Marketing and e-Commerce in the Tourism Sector Growth

Cited by 15 publications

References 9 publications

Влияние Продажи Цифрового Маркетинга На Малых И Средних Предприятиях С Продажи В Каппадокии

Влияние Продажи Цифрового Маркетинга На Малых И Средних Предприятиях С Продажи В Каппадокии

The Best Marketing 4.0 Brand Model in Indonesia

Digital marketing development in increasing Russian customer by The Apurva Kempinski Bali

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