2021
DOI: 10.1108/jima-06-2020-0179
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The impacts of Shariah-compliant hotel attributes on Muslim travellers revisit intention: religiosity as a moderator

Abstract: Purpose This paper aims to investigate the impact of Shariah-compliant hotel attributes on Muslim travellers’ revisit intention. Design/methodology/approach A total of 361 Muslim travellers who have stayed at Shariah-compliant hotels in the previous 12 months were recruited to take part in this research. The hypothesized research model was assessed using the partial least squares (PLS) approach. Findings The analysis revealed that Muslim travellers’ revisit intention is dependent on the halal food and beve… Show more

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Cited by 21 publications
(16 citation statements)
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References 73 publications
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“…While evidence of and evaluation of brands and marketing in Islamic contexts exists (Georgiadou and Nickerson, 2021; Rhama, 2021; Shahbaz et al , 2021) and for those seeking Muslim tourists and customers (Chong et al , 2021; Sadom et al , 2021; Sulaiman et al , 2021), the present type of case is one not typically considered. For example, Alserhan (2010) suggests a framework for considering Islamic brands as “good deeds,” the performance of which is an important tenet in Islam.…”
Section: Literature Reviewmentioning
confidence: 99%
“…While evidence of and evaluation of brands and marketing in Islamic contexts exists (Georgiadou and Nickerson, 2021; Rhama, 2021; Shahbaz et al , 2021) and for those seeking Muslim tourists and customers (Chong et al , 2021; Sadom et al , 2021; Sulaiman et al , 2021), the present type of case is one not typically considered. For example, Alserhan (2010) suggests a framework for considering Islamic brands as “good deeds,” the performance of which is an important tenet in Islam.…”
Section: Literature Reviewmentioning
confidence: 99%
“…The measurement model was evaluated by examining convergent and discriminant validity. Three norms were considered to evaluate the convergent validity: factor loading Notes: CON = confirmation; PU = perceived usefulness; PEU = perceived ease of use; ENJ; enjoyment; SAT = satisfaction; ATT = attitude; SI = social influence; HAB = habit Source: Author's own creation (above 0.7), composite reliability (CR, above 0.7) and average variance extracted (AVE, above 0.5) (Sulaiman et al, 2022). All loadings, CR and AVEs were above the recommended threshold, indicating the model has satisfactory convergent validity (Table 2).…”
Section: Assessment Of Measurement Modelmentioning
confidence: 99%
“…Insignificant (Baniya & Thapa, 2017;Sulaiman et al, 2021;Suryani et al, 2020) Source: Data Processed, 2022…”
Section: Revisit Intentionmentioning
confidence: 99%