The impact of the uses and gratifications of tourist attraction fan page

Ho, Kevin; See-To, Eric Wing Kuen

doi:10.1108/intr-04-2017-0175

Cited by 41 publications

(42 citation statements)

References 68 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Haridakis and Hanson (2009) found that YouTube viewers were largely motivated by information seeking and entertainment. Additional research identified that gratifications like entertainment, novelty, information, social gains, and social connection predicted behavioral intention and Internet use (Ho and See-To, 2018; Kalmus et al, 2011; Khan, 2017; LaRose and Eastin, 2004).…”

Section: Literature Reviewmentioning

confidence: 99%

Social responses to and motivation involving knitting vlog viewing

Gregg¹

2020

Convergence

View full text Add to dashboard Cite

This project explores social psychological factors and motivation involving vlogs, filling gaps in the understanding of viewing needs and outcomes of this new cultural practice. An exploratory online survey asked over 400 knitting vlog viewers about expected outcomes of viewing, loneliness, identification, perceived homophily, parasocial relationship strength, motivation to knit, and motivation to view knitting vlogs, addressing hypotheses involving common expected outcomes and viewing motivation, how well loneliness predicts parasocial relationship strength, and how these feelings predict motivations to view vlogs and to knit. The results showed that feelings of activity and social connection most strongly predicted motivation to view and to knit. Loneliness did not play a role in parasocial relationship strength. These findings suggest that the social qualities of knitting vlogs may play an important role in motivating viewers to watch and to knit.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Social responses to and motivation involving knitting vlog viewing

Gregg¹

2020

Convergence

View full text Add to dashboard Cite

show abstract

“…A key goal of brand fan pages is engaging customers by providing gratifications, i.e. value through content (Dolan et al , 2019; Ho and See-To, 2018). Jahn and Kunz (2012) showed that consumers acquire much gratification from brand fan pages.…”

Section: Theoretical Foundation and Hypotheses Developmentmentioning

confidence: 99%

The missing link in the promotion of customer engagement: the roles of brand fan page attractiveness and agility

Chuah

Tseng

2020

INTR

View full text Add to dashboard Cite

PurposeThe purpose of this study is threefold, which is as follows: investigate the mediating effect of brand fan page attractiveness on the relationship between user gratifications and customer engagement with brand fan pages, determine whether fan page agility moderates this effect and examine the influence of fan page engagement on customers' share of wallet and resistance to negative brand information.Design/methodology/approachBy using an online questionnaire, 614 valid responses were obtained from the followers of multiple Facebook brand fan pages. Partial least squares-structural equation modelling (PLS-SEM) was used to analyse the data.FindingsThe results indicate that fan page attractiveness mediates the relationship between user gratifications and fan page engagement. However, this relationship is moderated by fan page agility. Fan page engagement increases customers' share of wallet and resistance to negative brand information. This finding suggests that creating fan page content and interactions that are attractive to customers is not sufficient for promoting engagement; brand fan pages must also be agile to customers' changing needs and competitors' moves.Originality/valueBy proposing and testing a novel moderated mediation effect, this study enriches the uses and gratifications theory (UGT) and provides new insights into the underlying mechanisms and boundary factors driving fan page engagement. In addition, this study contributes to the customer engagement literature by introducing share of wallet and resistance to negative brand information as outcome variables.

show abstract

“…The selection of media will depend on the SNS user's beliefs and expectations to meet specific needs (Choi et al, 2009), and the attitude of an individual toward an object is dependent on their beliefs (Fishbein and Ajzen, 1975). Previous literature has identified the influence of UGT on attitude among SNS users (Chiang, 2013;Curras-Perez et al, 2014;Ho and See-Too, 2018), the positive effect of UGT on intentions to use among users of Facebook (Cheung et al, 2011;Ifnedo, 2016), Twitter (Han et al, 2015), and among users of travelrelated social media (Hur et al, 2017), while other researchers find a positive effect of UGT on satisfaction and continuance intention among social commerce users of Facebook and Twitter (Osatuyi and Qin, 2018). Thus, if a user perceived similar gratifications in a clothing brand's SNS pages, it is expected that they will increase their attitude toward and intentions to use the clothing brand's SNS page.…”

Section: Uses and Gratificationsmentioning

confidence: 99%

Integrating theories to predict clothing purchase on SNS

Pujadas-Hostench

Palau‐Saumell

Forgas-Coll

et al. 2019

IMDS

View full text Add to dashboard Cite

Purpose The purpose of this paper is to design and test a conceptual model integrating uses and gratifications (UGT), self-image congruity (SIC), and theory of planned behavior (TPB) theories to identify the drivers that lead users to develop intentions to purchase clothing products through social networking sites (SNS). Design/methodology/approach Using an online questionnaire, data were collected from customers of clothing products who visit the SNS of their preferred clothing brands (n=1,003). Empirical results, using partial least squares regressions, were used to test the conceptual model. Findings The results supported the model and showed, as the main result, that purchase intention through the use of SNS is positively affected by intentions to use SNS and SNS use. SNS use is influenced by intentions to use SNS and by UGT. Intentions to use SNS are positively affected by UGT, attitude and perceived behavioral control (PBC). Attitude is positively influenced by UGT, SIC, PBC and subjective norm. Social implications These findings reveal that the critical elements in achieving purchase intentions in users through SNS include obtaining their participation by managing the SNS according to users’ self-image and offering useful gratifications. Originality/value This paper integrates theories of SIC, UGT and the TPB in a context of technology post-adoption to understand users’ purchase intentions through SNS. By establishing this novel theoretical integration approach, this paper furthers insight into purchase intentions through SNS.

show abstract

The impact of the uses and gratifications of tourist attraction fan page

Cited by 41 publications

References 68 publications

Social responses to and motivation involving knitting vlog viewing

Social responses to and motivation involving knitting vlog viewing

The missing link in the promotion of customer engagement: the roles of brand fan page attractiveness and agility

Integrating theories to predict clothing purchase on SNS

Contact Info

Product

Resources

About