The Impact of the Aromatization of Production Environment on Workers: A Systematic Literature Review

Čarnogurský, Karol; Diačiková, Anna; Madzík, Peter

doi:10.3390/app11125600

Cited by 4 publications

(2 citation statements)

References 57 publications

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“…The contingency tables are then used to track in more detail the partial dependencies of the research question on each of the identifying variables. The selected analyses can be used from a marketing perspective to define and refine the target group and to create a profile of the target customer group [ 64 , 65 ].…”

Section: Methodsmentioning

confidence: 99%

Czech Consumers’ Preference for Organic Products in Online Grocery Stores during the COVID-19 Pandemic

Zámková

Rojík

Prokop

et al. 2022

IJERPH

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A major advantage of online organic produce shopping is the fact that it saves energy and reduces emissions otherwise generated by customers during their time spent on the road and while shopping. Organic products in general positively impact sustainability, the environment, and the regions of their origin along with the social changes in these regions and further rural development. Moreover, these products positively impact the perceived health benefits and quality of food labeled as organic. The Czech Republic has currently seen a rise in organic food purchasing and supply trends. This study maps the factors possibly influencing consumers’ decision to go shopping for organic food online. Observed factors include the following demographic characteristics of consumers (respondents): gender, age, education, household income, number of children in the household and number of household members. A total of 757 respondents from the Czech Republic from September 2020 to December 2020 took part in the research. Logistic regression, used for data processing, identified the statistically significant effects of education, income and number of household members on online purchases. These conclusions were confirmed by a detailed contingency tables analysis, including the almost monotonous trend of the dependencies, with only minor deviations in a maximum of one category. The strongest influence of some categories on the emergence of partial dependencies was found by residue analysis. The research confirmed that the frequency of online grocery shopping increases significantly with increasing education and income of respondents and decreases with increasing the number of household members. Most respondents apparently shop for groceries online because of time savings, better product choice and more convenient and easier search.

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Section: Methodsmentioning

confidence: 99%

Czech Consumers’ Preference for Organic Products in Online Grocery Stores during the COVID-19 Pandemic

Zámková

Rojík

Prokop

et al. 2022

IJERPH

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“…Papers and research focusing on methodological issues and technological solutions for aromachology are becoming the topics of interest in scientific journals and publications, too (for more information, see Berčík et al, 2021aBerčík et al, , 2021bBerčík et al, , 2020aBerčík et al, , 2019Čarnogurský et al, 2021;Giacalone et al, 2021;Girona-Ruíz et al, 2021;Panovská et al, 2021).…”

Section: Electroencephalographymentioning

confidence: 99%

The use of consumer neuroscience in aroma marketing

Berčík¹,

Gálová²,

Pavelka³

2021

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brain and help in deciding on the next purchase. In this way, the senses evoke emotions or feelings that indirectly decide on the selection or purchase of the product (Srivastava and Singh, 2011).The impact of sensory marketing on the senses can be subtle, which is why consumers do not perceive them as a marketing message and do not react with the usual resistance as in the case of advertising and similar promotions. For example, Hershey's has long realised that the pleasure that people get when unwrapping the chocolate turns an ordinary sweet into a special experience. Another example is Olay Regenerist thermal skin products, designed to generate heat when applied (in spite of the fact that heat is not needed for them to be working), signalling in such a way that they are actually working. Car manufacturers have also not neglected the senses, and the 2014 BMW M5 emitted and amplified the engine sounds through the car's sound system, even when the system was switched off. The goal was to improve the sporty feel of this car (HBR, 2015).The main goal of sensory marketing is therefore to use the consumer sensory perception, in order to evoke a positive experience with the emotional connection to selected factors, such as the point of sale, brand, product, or service (Nadányiová, 2017). Marketers are trying to use various information encoded by all senses to communicate with their potential target customers (Nghiêm-Phú, 2017).Senses can be understood as physical means that allow to see, smell, hear, taste, and touch. For all living beings, information is gathered about the outside world as well as inside within their body through their senses, so these become extremely important. Our five main sense organs include the eyes, nose, ears, tongue, and skin (Srivastava and Singh, 2011).According to Hussain (2019), we recognise the following elements of sensory marketing based on human senses: ▶ the sense of sight -visual marketing; ▶ the sense of hearing -auditory marketing; ▶ the sense of smell -olfactory marketing; ▶ the sense of touch -tactile marketing; ▶ the sense of taste -gustative marketing.Visual marketing is focused on the use of sight in marketing. Sight is still quite often considered the most important sense in marketing communication. Consumer perception is greatly influenced by general shapes, colours, design, lighting, or aesthetics, especially in the case of specific visual aspects (Kuczamer-Kłopotowska, 2017). Neuroscientists claim that

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The Use of Aromatization and Smart Solutions in Selected Economic Sectors

Berčík¹,

Neomániová²,

Gálová³

et al. 2021

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The publication The Use of Aromatization and Smart Solutions in Selected Economic Sectors provides the basis for a systematic review of the synergistic interplay between brain, physiological and psychological processes with aromachology, which is currently absent, as is an assessment of their economic efficiency and effectiveness in selected sectors of the national economy, namely manufacturing, trade and services. Innovative research solutions and consumer neuroscience represented by biometric, neuroscience and behavioral studies in both real and laboratory conditions enable businesses to make more effective strategic decisions. Subject of interest is the investigation of the targeted impact of the deployment of aroma in spaces on behaviour of visitors, customers and employees, as in both domestic and foreign markets the number of companies implementing aroma technology (i.e. aromatizing their facilities or create brand olfactory traces) and at the same time practically apply it in various sectors. The publication is important for future studies and investigations that can confirm the impact of scent on the economic efficiency of companies, influence on customers shopping or spending time in the shop, i.e. in the real shopping area. It also includes new relevant knowledge in this field not only by using the knowledge gained through biometric and neuroimaging methods, but also by involving new information and communication technologies.The publication was supported by the Erasmus+ KA2 Strategic Partnerships project "Implementation of Consumer Neuroscience and Smart Research Solutions in Aromachology" (NEUROSMARTOLOGY), no. 2018-1-SK01-KA203-046324.

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The Impact of the Aromatization of Production Environment on Workers: A Systematic Literature Review

Cited by 4 publications

References 57 publications

Czech Consumers’ Preference for Organic Products in Online Grocery Stores during the COVID-19 Pandemic

Czech Consumers’ Preference for Organic Products in Online Grocery Stores during the COVID-19 Pandemic

The use of consumer neuroscience in aroma marketing

The Use of Aromatization and Smart Solutions in Selected Economic Sectors

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