The Impact of Store Atmospherics, Perceived Value, and Customer Satisfaction on Behavioural Intention

Jalil, Nur Aina Abdul; Fikry, Amily; Zainuddin, Anizah

doi:10.1016/s2212-5671(16)30162-9

Cited by 50 publications

(54 citation statements)

References 38 publications

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“…Existing studies highlighted that store climate is a paramount factor affecting customer behavior, and has aroused growing attention from academia and industry over the past few years [59]. The user-friendly exterior design of live platforms (e.g., interface tone matching and pattern selection) provides consumers with a good use experience.…”

Section: Live Platform Exterior Design and Impulse Buyingmentioning

confidence: 99%

The Effects of Live Platform Exterior Design on Sustainable Impulse Buying: Exploring the Mechanisms of Self-Efficacy and Psychological Ownership

Gong

et al. 2020

Sustainability

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The sensory upgrading facilitated by live platforms, such as YouTube Live, Twitch, and Periscope, can facilitate much better interactions and understanding between a product, its brand, and the user. The question of how to enhance sustainable marketing effects using exterior design is currently a major topic in the live streaming marketing sector. The effect of the exterior design of a live platform on the impulse purchases of its consumers has rarely been discussed by academic research. Accordingly, based on the theory of self-determination, this study explored the direct effects of exterior design, self-efficacy, psychological ownership, and impulse buying by using multiple linear regression, and examined the indirect effects of these variables using the structural equation model. In this study, 534 samples were collected from live consumers, and our hypotheses were verified by employing hierarchical regression. As revealed from the results obtained, the self-efficacy and psychological ownership exhibited by consumers exerted synchronous and chain mediating effects on the relationships between the exterior design of the platform and consumer impulse buying. To enhance this marketing effect, live platforms should focus on designing pleasant exterior clues, creating a better psychological atmosphere, and the enhancement of consumers' self-efficacy.Sustainability 2020, 12, 2406 2 of 16 real-time games, special events, and behind-the-scenes tours [4,5]. The live streamer, acting as the content creator of the streaming platform, is capable of uploading real-time video and audio (e.g., video games, talent shows, and daily life records) to satisfy the diversified needs of users [6]. In other words, flattened, equal, and real-time communication can be achieved between users and the live streamer through the live platform, as well as among users, thereby narrowing the distance between companies and individuals.The growing popularity of live platforms has also had certain effects on the existing marketing methods and user buying behavior of companies [7]. Data show that in 2017, 48 percent of internet users in the USA watched live streaming at least once a week [8]. As suggested by a report from the China Internet Information Center, the number of live streaming users in mainland China reached a total of 433 million in June 2019, making up 50.7% of China's entire internet population. With such a considerable number of users, live platforms have started reshaping marketing channels and enhancing marketing effects. The global live streaming market was predicted to expand from US$30.29 billion in 2016 to US$70.05 billion by 2021 [9]. During the "618" period in 2019, Taobao's live streaming led to commodity sales worth CNY13 billion. Compared with the conventional marketing channels, live platforms have a more thorough impact on consumers' purchasing behavior. Thus, since live streaming is such a novel and powerful marketing tool, the questions of whether consumers engage in impulse buying after being exposed to live streami...

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Section: Live Platform Exterior Design and Impulse Buyingmentioning

confidence: 99%

The Effects of Live Platform Exterior Design on Sustainable Impulse Buying: Exploring the Mechanisms of Self-Efficacy and Psychological Ownership

Gong

et al. 2020

Sustainability

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“…6 Changes in store environment could attract new customers to the store, but the alterations could also alienate existing customers, discouraging them to shop at the store (Brüggen et al, 2011). 7 Second, an effective store environment not only means the physical installments inside the stores, but human factors, also known as "service-scape," could also affect the perceived value (the overall appraisal of the service net worth) of the customers on a retail establishment (Jalil et al, 2016). Service-scape is measured by the level of service provided by employees (Baker et al, 2002) and installing various "social cues" to create any positive attitudes on the store's image (Hu & Jasper, 2006).…”

Section: Hypothesis 1 the Physical Conditions Of The Markets Have A Smentioning

confidence: 99%

“…Retail businesses have invested in remodeling their store environment “to influence customer perceptions and choice”; the place where the product is bought is often more influential than the product itself (Hightower et al, 2002). For example, physical elements such as lighting, sound/music, colors, density, aesthetic features, and temperature create an ambiance that significantly affects customers’ shopping experience, which could influence their purchasing behavior, intentions, and store choice (Baker et al., 2002; Jalil et al., 2016; Pons et al., 2016; Webber et al., 2018). In other words, this changes customer's perceptions of the store by improved their shopping experiences, which results in increased sales for the retailers.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

“…In other words, this changes customer's perceptions of the store by improved their shopping experiences, which results in increased sales for the retailers. Physical components affecting customer perceptions also include functionality environments such as the store's spatial layout, signage, and the availability of convenient facilities (Jalil et al., 2016).…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

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Does virtual discussion of a retail space affect the economic outcomes of the retail stores? The dynamics among retail environment, economic performances, and the perceived characteristics of the traditional retail markets by bloggers in Seoul

Gim

2020

Growth and Change

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Using texts from online blogs, this study aimed to analyze the effect of perceived characteristics of a place in the virtual space and their influence on its economic performance. Specifically, this study analyzed old retail space (traditional markets) in Seoul by empirically examining the relationship among the perceived characteristics, economic performances, and the physical and operative conditions of the markets' facilities. The perceived characteristics by the bloggers were analyzed by the text-mining of the blog posts. Next, the associations among the multiple factors including the perceived characteristics, economic measures, were analyzed by PLS-SEM. Three types of characteristics were found from the texts: (a) value shopping, (b) novelty & food, and (c) affective sentiments. Among them, novelty & food have significant positive effects on annual sales growth and the vacancy reduction rates of the markets. The improved physical condition also had a positive direct effect on annual sales growth, which can be partially explained by its positive mediating effects on Novelty & Food. The operating condition had no significant relationship with the perceived 1922 | YI and GIM 1 | INTRODUCTION The traditional retail markets are a type of old urban retail facilities in South Korea. These markets are comprised of a collection of one hundred to a few thousand "brick-and-mortar" stores run by small local business owners. Most of them were built prior to 1980 when the country had been under the rapid urbanization and modernization process after the Korean War. 1 The traditional markets 2 saw their heydays over the 1970s to 1980s 3 ; however, their overall share in the retail industry and their sales figures have declined dramatically since the late 1990s. The decline in annual sales accompanied the deteriorating physical conditions of the establishments in urban areas. According to the statistics, the markets' annual sales decreased by 40% between 2000 and 2010, while during the same period, the sales outcomes for the corporate-owned marts, the large-scale modernized superstores, has doubled (Figure 1). Such structural change in the retail industry was initiated by the late 1990s financial crisis and the 1996 complete opening of the domestic market (Yi, 2016), a policy designed favorable for the entry of domestic and foreign corporate retailers into the downtown fabric, where the scale of any retail businesses was regulated by law. Prior to these changes in the retail industry, Korean consumers spent more in traditional markets than in modernized grocery stores (Yi, 2016). As a result, the urgency to protect small business owners including local businesses and the traditional markets emerged accompanying a series of persistent protests followed by increased unemployment for the merchants and the shop owners at the markets. In South Korea, the portion of retail business owners comprises 25.9% of all employments (2015); small business owners are 93.7% of all businesses. The number of traditional markets was 1,723 in So...

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“…In the majority of studies, a positive relationship was found between customer satisfaction and loyalty (Fornell et al, 1996;Oh, 1999;Han and Ryu, 2009;Ha and Jang, 2010;Ryu et al, 2012;Ismail and Yunan, 2016;Jalil et al, 2016). Because a customer who is satisfied with his past experience will have a greater tendency of loyalty than the one who is not satisfied (Kotler, Bowen and Makens, 2006).…”

Section: Relationship Between Customer Satisfaction and Loyaltymentioning

confidence: 99%

The Effect of Restaurant s Physical Environment on Perceived Value, Customer Satisfaction and Loyalty: Case of Istanbul

Güzel¹,

Dinçer²

2018

jotags

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Global competition in 21st century has made essential firms to differentiate from their competitors. Pyhsical environment elements in this needed differentiation have an important role. The physical environment, either in the differentiation of the atmosphere, changing the total perception of the product or creating the first impression in order to provide preferred, has become a strategic factor preferred by businesses. This paper aims to examine the effects of the physical environment on perceived value, customer satisfaction and loyalty in the context of the first class restaurants. In this sense, the data were collected by survey from customers who prefer first class restaurants which have tourism establishment certificates in İstanbul. A total of 425 usable questionnaires were analysed with Structural Equation Modeling. According to findings, servicescape has a positive influence on perceived value and perceived value has a positive moderating effect on customer satisfaction. Also customer satisfaction has a positive influence on customer loyalty. The fact that this study is the first to measure the effects of physical environment on both hedonic and utilitarian approaches so it reveals the specificity of the study Customer loyalty

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The Impact of Store Atmospherics, Perceived Value, and Customer Satisfaction on Behavioural Intention

Cited by 50 publications

References 38 publications

The Effects of Live Platform Exterior Design on Sustainable Impulse Buying: Exploring the Mechanisms of Self-Efficacy and Psychological Ownership

The Effects of Live Platform Exterior Design on Sustainable Impulse Buying: Exploring the Mechanisms of Self-Efficacy and Psychological Ownership

Does virtual discussion of a retail space affect the economic outcomes of the retail stores? The dynamics among retail environment, economic performances, and the perceived characteristics of the traditional retail markets by bloggers in Seoul

The Effect of Restaurant s Physical Environment on Perceived Value, Customer Satisfaction and Loyalty: Case of Istanbul

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