The Impact of Selected Environmental Forces Upon Consumers' Willingness to Buy Foreign Products

Wang, C.-K.; Lamb, Charles W.

doi:10.1177/009207038301100106

Cited by 114 publications

(142 citation statements)

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“…Whereas Wang [1978] found no such effect. Schooler [1971] and Dornoffet al [1974] found that females rated foreign products more highly than did males, but Dornoffet al [1974] Wang [1978] found that persons with more education tended to rate foreign products more highly than did persons with limited education, but Tongberg [1972] found no such relationship.…”

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confidence: 77%

“…Schooler [1971] and Dornoffet al [1974] found that females rated foreign products more highly than did males, but Dornoffet al [1974] Wang [1978] found that persons with more education tended to rate foreign products more highly than did persons with limited education, but Tongberg [1972] found no such relationship. Wang [1978] found that non-whites tended to rate products from Latin America and Africa higher than did whites; Schooler [1971] found that non-whites evaluated products from Nigeria, Latin America, and India higher than did whites while whites rated products from the U.S. and North America more highly than did non-whites. Wang [1978] [1975] tested the relative importance of supplier characteristics (location, size) and bid characteristics (price,quality, deliverytime) under different perceived risk conditions, using a sample of Swedish purchasing managers as respondents.…”

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confidence: 99%

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Country-of-Origin Effects on Product Evaluations

Bilkey

Nes²

1982

J Int Bus Stud

1,358

1,015

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Abstract. This article reviews the literature regarding the effect of country of origin on buyer evaluations of products. The issue is important for countries (especially resource-poor, developing countries) that need to increase manufactured exports and for firms that source products in countries different fromwhere sold. Marketing inferences are drawn, and implications for future research are developed.* The international product life-cycle model incorporates only supply-side variables-such as, product competition, complexity of production, and relative production costs. Demand-side variables-such as, the effect of country sourcing on the demand for that product -are not considered. Ifthe latter is important, the usefulness of the international product life-cycle model as a guide for product sourcing would be limited. The significance of the location of production on demand can be approached as an information cue question. That is, from an information theoretic perspective, products may be conceived as consisting of an array of information cues, both intrinsic (taste, design, fit) and extrinsic (price, brand name, warranties). Each cue provides customers with a basis for evaluating the product. The study of informational cues has generated much basic research in marketing-including the impact of various cues on perceived risk, on perceived quality, and on purchasing behavior, and also on how cues are processed by customers. Much applied research by industry centers around the impacts of intrinsic and extrinsic cues regarding products. The informational cue on which this article focuses is the country of origin of a product. Usually this is communicated by the phrase, "Made in (name of country)." Both empirical observations and experiments indicate that country of origin has a considerable influence on the quality perceptions of a product. One such example is the West German firm, Battenfeld Mashinenfabriken, which established production of its standard injection molding machines to the U.S. to serve both the North American and Latin American markets (Business Week, 1979). Although Battenfeld Mashinenfabriken has a Brazilian subsidiary with access to that country's lush export subsidies, the company's sales director stated that many customers "won't buy a machine made in Brazil. U.S.-made products, by contrast, find ready acceptance abroad."Another example encountered several years ago by one of the authors was a Puerto Rican shoe manufacturerwho shipped his entire production to New York City and back and advertised those shoes as being from New York. Experience had convinced himthat Puerto Ricans would buy his shoes more readily when they were perceived as made in New York ratherthan in Puerto Rico. Similar anecdotes are widespread in developing countries. Experimental research on the country-of-origin informational cue is reviewed next.

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confidence: 77%

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confidence: 99%

Country-of-Origin Effects on Product Evaluations

Bilkey

Nes²

1982

J Int Bus Stud

1,358

1,015

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“…Tığlı ve Cesur (2006: 315)'un yaptığı çalışmada da "Yabancı sözcüklü marka ismi kullanan işletmeler daha kaliteli algılanırlar" ifadesine katılım düzeyi katılımcıların yaklaşık olarak yarısı olup, katılımcıların çoğunluğu bu şekilde bir tutuma sahip değildir. Yabancı bir markanın olumlu/olumsuz algılanmasının tüketicilerin fiyata yönelik algılarında etkisi bulunduğu ileri sürülmektedir (Wang & Lamb, 1983). Baş ve Şahin (2013)' in teknolojik ürünler için yaptıkları araştırma sonuçlarına göre, yabancı isme sahip markalar, yerli isimli markalarına göre daha pahalı ve kaliteli algılanmaktadır.…”

Section: Marka İsmi Fiyat üRünün Algılanan Kalitesi Ve Satın Alma İunclassified

Türkçe ve Yabancı Dilde Marka İsmi Kullanılmasının Algılanan Kalite ve Satın Alma İsteğine Etkisi

Özer

Gültekin²,

Aydın³

2015

Sosyoekonomi

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This study examines the differences between Turkish and foreign branding in the context of the influence of brand name and price on perceived quality and the influence of perceived quality on willingness to buy. Proposed hypotheses are tested by the data collected from consumers, in Ankara. As a result, brand name and price affect perceived quality; perceived quality has an influence on willingness to buy for both types of brands. On the other hand, Turkish and foreign branding do not differ in the mentioned effects.

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“…But at the same time, they may face a disadvantage because of predispositions (e.g., negative bias) or cultural stereotypes (Wang and Lamb 1983), which may take the form of essentialist categorizations. Researchers have addressed these essentialist categorizations, developing a theory-based construct denoted as psychological essentialism.…”

Section: Anova: Effect Of Cultural Elements Inmentioning

confidence: 99%