The impact of selected environmental forces upon consumers' willingness to buy foreign products

Wang, Chih-Kang; Lamb, Charles W.

doi:10.1007/bf02721862

Cited by 264 publications

(106 citation statements)

References 9 publications

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“…The extant empirical literature from developed countries suggests that consumers in those countries tend to prefer products from developed countries to those from less developed countries [10,11]. They explain that consumers prefer products from their own countries first, followed by products from other developed countries before considering those from other countries.…”

Section: Brief Overview Of Literaturementioning

confidence: 99%

Do Ghanaians Prefer Imported Textiles to Locally Manufactured Ones?

Quartey¹,

Abor²

2011

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This paper ascertains whether consumers prefer locally made textile to imported ones or vice versa and what accounts for the choice. The study uses survey data of industry, traders and consumers to explain the issue. The results show that most consumers prefer locally-made textiles to imported ones. More than half of those who prefer locally-made textiles claimed local textile products are of a better quality. Others claimed they are more affordable and attractive while a few claimed local textiles are cheaper. This appears to contradict the country-of-origin effect and the results of previous studies in Africa and other developing countries. Implications for traders, governments and local manufacturers are also discussed. The study provides insights with respect to Ghanaians' preference of locally-produced textiles to foreign-made ones.

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Section: Brief Overview Of Literaturementioning

confidence: 99%

Do Ghanaians Prefer Imported Textiles to Locally Manufactured Ones?

Quartey¹,

Abor²

2011

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“…There is evidence, however, that CO is contingent on a specific product line (Cattin et al, 1982;Eroglu and Machleit, 1988;Gaedeke, 1973;Han and Terpstra, 1988; Helsop et al, 1987;Wang, 1978) or that there is linkage between specific product categories and country image dimensions (Roth and Romeo, 1992). Other studies have found that CO is moderated by familiarity with a product (Heimbach et al, 1989), product brand (Han and Terpstra, 1988;Seaton and Vogel, 1985;Tse and Gorn, 1992;Witt and Rao, 1992) and use of product information (Han and Terpstra, 1988;Hong and Wyer, 1989;Hong and Toner, 1989; Kieker and Duhan, 1992;Obermiller and Spangenberg, 1989).…”

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confidence: 99%

A dynamic approach to country‐of‐origin effect

Lampert

Jaffe

1998

European Journal of Marketing

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The objective of this paper is to propose a dynamic model of country-of-origin (CO) effect. While there is no consensus definition of CO (Sauer et al., 1991), it is generally understood to stand for the impact which generalizations and perceptions about a country have on a person's evaluations of the country's products and/or brands. Thus, it is posited that the image a person has about a country and its product offerings influence buying intention. Therefore, measurement of the CO construct is necessary so that marketing strategy and production sourcing can be determined. In the sections that follow, we introduce the concept of product image life cycle and a dynamic model of country image.A brief literature review of CO Some authors consider CO as an overall perception of a country (Nagashima, 1977;Wall and Heslop, 1986) without reference to product line. There is evidence, however, that CO is contingent on a specific product line (Cattin et al., 1982;Eroglu and Machleit, 1988;Gaedeke, 1973;Han and Terpstra, 1988; Helsop et al., 1987;Wang, 1978) or that there is linkage between specific product categories and country image dimensions (Roth and Romeo, 1992). Other studies have found that CO is moderated by familiarity with a product (Heimbach et al., 1989), product brand (Han and Terpstra, 1988;Seaton and Vogel, 1985;Tse and Gorn, 1992;Witt and Rao, 1992) and use of product information (Han and Terpstra, 1988;Hong and Wyer, 1989;Hong and Toner, 1989; Kieker and Duhan, 1992;Obermiller and Spangenberg, 1989).While more recent CO research tends to be multi-variate, measuring the effect of CO on consumer perception along with other marketing variables such as price (Johannson and Nebenzahl, 1986;Seaton and Vogel, 1985) and promotion (Ettenson et al., 1988;Head, 1988), most studies are univariate and static. None of the existing research considers CO as a dynamic process, i.e. how CO changes over time. The few longitudinal studies that measured changes in CO over two or more time periods, e.g. Wood and Darling (1992), failed to provide a theoretical explanation for the changes observed. The effect of product image on perceptionOur CO construct is based on an assumption that there are brand and country images over and above the perceived attributes of products associated with a country or being sold under a specific brand name. We further propose that there

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“…One aspect of COO cues prominently featured in consumer behaviour studies is the perception that products manufactured in advanced western countries are more superior and higher quality than those from so-called developing countries (Bilkey and Nes 1982). These perceptions are largely attributed to the economic, cultural and political systems of the source countries (Wang and Lamb 1983). In other words, there is a positive correlation between perceptions of a particular country of origin and perceptions of the quality of this country's products (Okechuku 1994;Thakor and Katsanis 1996;Verlegh et al 2005).…”

Section: Product Country Of Origin Consumer Ethnocentrism and Consummentioning

confidence: 99%