Myanmar is transitioning to an open market economy, but very little is known IJAPS, Vol. 14, No. 1, 191-226, 2018 Myanmar Consumers ' Identity and Preferences 192 further insights into Myanmar culture and how to effectively communicate with Myanmar consumers.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.