“…From the reviewing of literature review of customer loyalty (Dick and Basu, 1994;Dewitt, Nguyen, & Marshall, 2008;Marshall, 2010;Li, 2011;Komunda & Osarenkhoe, 2012;Kaur and Soch, 2013;Kakeeto-Aelen , Van Dalen, Van den Herik, & Van de Walle, 2014;Cossío-Silva et al, 2016;Kamran-Disfani et al, 2017) the researchers find that most of this studies depend on two dimensions to measure customer loyalty; attitudinal loyalty and behavioral loyalty.…”