The Impact of Pro-environmental Preference on Consumers’ Perceived Well-being: The Mediating Role of Self-Determination Need Satisfaction

Abstract

This study uses a conceptual research model to explore the mediating role of need satisfaction for competence, relatedness, and autonomy in the relationship between pro-environmental preference (PEP) and consumers’ perceived well-being (PWB). The data were collected on WJX (a Chinese online recruitment platform) from a sample of 514 respondents and analyzed using Smart PLS 3. The results indicated that two need satisfactions (competence and autonomy) fully mediate the relationship between PEP and consumers’ PWB. However, surprisingly, relatedness need satisfaction has no mediation effect in the relationship between PEP and consumers’ PWB. The results demonstrate the pivotal role of self-determination theory in explaining the primary psychological needs that must be met for consumers to perceive heightened states of well-being. Moreover, the results can signify to policymakers how to translate the impact of PEP into consumers’ PWB.

Exploring the Relationships between Personality and Psychological Well-Being: The Mediating Role of Pro-Environmental Behaviors

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Closing the Gap: The Tripartite Structure of Sustainability as a Tool for Sustainable Education— A Systematic Literature Review

“…If education should act as an active instrument of social change and progress [3] the most important question of our times for educators today has to be: How can we guide individuals to act more sustainably [4]. The literature shows ample evidence that educational efforts concerning the preservation of the environment are failing to transform existing knowledge, attitudes and values into action [5][6][7][8][9][10][11][12]. Not the lack of knowledge or resources but this gap between inner processes like judgments, attitudes, intentions, knowledge and values and action in the outer world has to be seen as the foremost problem in education for sustainable development (=inner-outer gap).…”

The Smell of Sustainability: Understanding Consumers’ Acceptability of Recycled Plastic Packaging with an Off-Odor

“…As this study is not meant to be a behavioral intervention, which would require a long-term evaluation of its efficacy and durability, we used pro-environmental preferences (PEPs) [19] as a proxy of pro-environmental behavior (PEB). PEPs investigate the likelihood that a certain product is preferred over another, rather than the actual consumption behavior.…”