“…Knowledge leads to understanding innovation as a complex process of organizational learning (Zastempowski, Glabiszewski, Krukowski, and Cyfert, 2020) in difficult market conditions. Psychological capital and self-esteem increase the probability of success (Suroso, Anggraeni, and Andriyansah, 2017), (Hizam-Hanafiah, Yousaf, and Usman, 2017), which combined with market knowledge (Stańczyk, Stańczyk, and Szalonka, 2020) can be an antidote to the effects of pandemics. This situation makes it possible for a company to consolidate its ability to stay in the market in the long term (Lachiewicz, 2013).…”