The Impact of Perceived Value on Farmers’ Regret Mood Tendency

Liao, Wenmei; Xiang, Dong; Mei-qiu, Chen; Yu, Jiangli; Luo, Qianfeng

doi:10.3390/su10103650

Cited by 7 publications

(3 citation statements)

References 42 publications

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“…However, when farmers make accurate decisions, perceived risks significantly impact farmers' green agricultural production behaviors [26]. In addition, relevant studies have found that individual behavioral decisions result from perceived values formed after weighing and comparing perceived benefits and risks [57]. Therefore, in the decision-making process for farmland quality protection, if the expected protection benefits of farmers are more significant than the expected cost, then the farmers' perceived value of farmland quality protection will be high, and the condition becomes conducive to the implementation of farmland quality protection behavior by farmers.…”

Section: Hypotheses 5 (H5)mentioning

confidence: 99%

The Impact of Farmers’ Perception on Their Cultivated Land Quality Protection Behavior: A Case Study of Ningbo, China

Wang

Ning

et al. 2022

Sustainability

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Farmers’ protection behavior largely depends on their perceived value of cultivated land quality protection. However, existing research shows that the impact path of these perceived factors on farmers’ cultivated land protection behavior is not clear. Based on the survey data of 288 farmers in Ningbo City, this study empirically analyzed the impact of farmers’ perception on their cultivated land quality protection behavior through structural equation modeling (SEM). The results showed that farmers’ cultivated land quality protection behavior largely depended on perceived value, and they followed the logic paradigm of “perceived tradeoff→perceived value→behavioral intention→behavioral response”. Among them, farmers’ perceived value comes from farmers’ comprehensive tradeoff of benefits and risks in the process of cultivated land quality protection. In other words, improving farmers’ perceived benefits and reducing perceived risks is conducive to improving farmers’ perceived value of cultivated land quality protection. The above findings are helpful to improve farmers’ behavior of farmland land quality protection and provide new ideas and empirical basis for the design and improvement of cultivated land quality protection policies.

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Section: Hypotheses 5 (H5)mentioning

confidence: 99%

The Impact of Farmers’ Perception on Their Cultivated Land Quality Protection Behavior: A Case Study of Ningbo, China

Wang

Ning

et al. 2022

Sustainability

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“…It is the phenomenon of asymmetry which may significantly shape the perceived value of farmers' behavior, while government embeddedness usually targets the removal of the barriers by empowering farmers with recognition and enhancing social acceptance [123]. Second, farmers' green production may need comprehensive self-interest, altruistic value, and social value [124]. When farmers perceive that green production can bring sufficient benefits to themselves, others, and society, they will take the lead in implementing green production [90].…”

Section: Hypothesis 7 (H7)mentioning

confidence: 99%

Influence and Action Mechanisms of Governmental Relations Embeddedness for Fostering Green Production Demonstration Household: Evidence from Shaanxi, Sichuan, and Anhui Province, China

Sarkar

et al. 2022

IJERPH

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As an innovative tactic, the core aspects of green products should be comprehensively demonstrated and firmly promoted to enhance their adoption. For doing so, continuous governmental support and interventions through distinct sets of networking and relationships could be crucial for synthesizing and diffusing the extent of green production demonstration households. Interestingly, the structural relationship between these two has not yet been evaluated comprehensively by the existing literature. Therefore, the study empirically analyzes the impact and mechanism of government relationships embedded in fostering green production demonstration households. The study compiles the empirical data from 963 farmers which were collected from the major tea-producing areas of Shaanxi, Sichuan, and Anhui provinces, China. In order to craft the findings, first we constructed the ordered Probit for benchmark regression analysis. Meanwhile, the Ordinary Standard Error Ordered Probit model, Ordered Logit model, and multivariate linear model were constructed for the robustness test. Third, the Extended Ordered Probit model and Bootstrap mediation effect model were used to test the path diagram. Finally, robustness testing and endogeneity processing test were used to explore the reliability of the findings. The results showed that: (i) Government relationship embedding has a positive effect on fostering green production demonstration households. In particular, factors such as relationships with general government staff, professional and technical personnel, and village cadre are most significant. (ii) Seemingly, the heterogeneity analysis shows that the farmers with large operating scales and low family economic status have a relatively stronger impact. (iii) Further mechanism research results show that government relations are embedded through government identification (policy identification, government trust), improving farmers’ behavioral ability (production knowledge reserve, self-efficacy), and strengthening farmers’ perceived value of green production (self-interest perception, altruistic values). Therefore, the government should strengthen the interactive mechanism embedded with farm households and extend support for green production demonstration zones. The farmers’ information-sharing facilities and platforms should be modernized and highlighted according to the local conditions and long-term targeted strategies.

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“…When farmers expected more gains in the PPWs green disposal behaviors, namely the PPWs green disposal behaviors can obtain better utility, perceived value level will be higher, and they are more inclined to adopt the green disposal behaviors; On the contrary, when farmers expected the gains to be less than the losses in the PPWs green disposal behaviors, namely when the results of PPWs green disposal cannot achieve utility and cause losses, the farmers' perceived value level will be lower, and they are more inclined to give up the green disposal behaviors. Other studies about farmers' emotions showed that perceived value had a significant impact on their regret mood tendency [53]. Research results in the field of green product marketing indicated that perceived value could positively affect individuals' purchase behaviors [33,54].…”

Section: Influence Of Perceived Value On Farmers' Green Disposal Behaviorsmentioning

confidence: 99%

Willingness and Behaviors of Farmers’ Green Disposal of Pesticide Packaging Waste in Henan, China: A Perceived Value Formation Mechanism Perspective

Wang

Chen

et al. 2020

IJERPH

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Environmental pollution as a result of the improper disposal of pesticide packaging wastes (PPWs) has posed serious harm to groundwater, soil and public health. However, few studies focused on PPWs green disposal willingness and behaviors of farmers from the perspective of perceived value. Based on the first-hand data, collected from 635 farmers of grain-producing counties in Henan province of China, through the questionnaire survey method, this paper adopted a structural equation model (SEM) to empirically explore the formation mechanism of perceived value on PPWs green disposal, and green disposal willingness and behaviors were further in-depth investigated. The results showed that the action of farmers’ green disposal of PPWs followed the causal relationship, whereby perceived value→behavioral willingness→behavioral performance, and farmers’ perceived value came from the comprehensive tradeoff and comparison between perceived benefits and perceived risks. Meanwhile, the perceived benefits and perceived risks could have significant effects on green disposal willingness and behaviors directly and indirectly, among which perceived benefits (0.478) had the greatest positive total effects on the willingness, and perceived risks (−0.362) had the greatest negative total effects on the behaviors. Interestingly, there existed inconsistence between farmers’ green disposal willingness and behaviors. When faced with the choice of PPWs green disposal, the farmers were generally risk averse, which resulted in them being more inclined to take conservative behaviors driven by the profit maximization, and even showed the “powerless” state with willingness but no actual action.

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The Impact of Perceived Value on Farmers’ Regret Mood Tendency

Cited by 7 publications

References 42 publications

The Impact of Farmers’ Perception on Their Cultivated Land Quality Protection Behavior: A Case Study of Ningbo, China

The Impact of Farmers’ Perception on Their Cultivated Land Quality Protection Behavior: A Case Study of Ningbo, China

Influence and Action Mechanisms of Governmental Relations Embeddedness for Fostering Green Production Demonstration Household: Evidence from Shaanxi, Sichuan, and Anhui Province, China

Willingness and Behaviors of Farmers’ Green Disposal of Pesticide Packaging Waste in Henan, China: A Perceived Value Formation Mechanism Perspective

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