The impact of perceived similarity to other customers on shopping mall satisfaction

A contemporary review of three types of social influence in consumer psychology

“…The influence of a passive social presence is also readily apparent in the retail context. For instance, the mere presence (vs. absence) of another shopper can cause a consumer to select a more expensive brand (Argo et al, ), spend more time shopping (Luck & Benkenstein, ), and evaluate a service provider more favorably (Brack & Benkenstien, , ), while reporting a greater likelihood of recommending the service (Brack & Benkenstien, , ), shopping satisfaction (Kwon, Ha, & Im, ; Luck & Benkenstein, ), and willingness to buy (Luck & Benkenstein, ). Although these retail examples focus on the impact of another shopper, a sales associate can also serve as an influential passive social presence.…”

Clustering Shoppers by Mall Experience for Emerging Indian City

“…In an experimental study conducted to understand the importance of various factors associated with consumers' attitude towards a retail mall, Swinyard (1993) revealed that apart from attitude and level of involvement, experience during shopping was considered as an important aspect of consumers' intention to shop at a particular retail mall. In their recent study, Kwon, Ha and Im (2016) observed significant correlation between customers' satisfaction and overall shopping experience in a mall.…”

Identificar-se com os outros Consumidores Minimiza o Efeito Crowding? O papel da similaridade percebida

“…Em relação à similaridade percebida, seu efeito ocorre a partir do processamento de informação, ou seja, uma pessoa utiliza as informações referentes à(s) outra(s) para formar sua própria impressão acerca da outra. Os resultados se alinham aos achados oriundos de estudos anteriores que investigaram o papel da similaridade percebida enquanto antecedente das respostas do consumidor no ambiente varejista (Argo et al, 2008;Borges et al, 2010;Kwon, Ha, & Im, 2016).…”