The Impact of Outcome and Behavioral Performance on Sale Forces Performance

Abstract

The organization is a social institution with objective and system that due to a series of structure of conscious done specific activities. This study is descriptive-analytical and based on objective is applied. The statistical population of this research is 151 sale forces in industrial cities companies of Ardabil (Iran) and 108 sale forces as the sample size were selected. Sample method is Simple random. Questionnaire was used to collect data. Content method was used to determine the validity of questionnaires and Cronbach's alpha coefficient was used for reliability that was obtained greater than 70%, thus questionnaire is reliable. In this research, for statistical data analysis was used descriptive statistics and inferential statistical methods. The result of research show that performance of outcome and behavioral have impact on performance qualities of sale forces in industrial cities companies of Ardabil.