2020
DOI: 10.1108/jwl-06-2019-0083
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The impact of organizational storytelling on organizational performance within Jordanian telecommunication sector

Abstract: Purpose This study aims to assess the impact of organizational storytelling on organizational performance by undertaking telecommunication companies located in the Middle Eastern nation of Jordan. Design/methodology/approach A quantitative design has been adopted to identify the impact of organizational storytelling on organizational performance, recruiting 460 employees at managerial levels from three telecom companies (Umniah, Zain and Orange). A step-wise regression analysis has been applied to analyze th… Show more

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Cited by 8 publications
(5 citation statements)
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“…Finally, a formalized mentoring system is an effective means of transmitting corporate culture within the organization and also increasing communication in the workplace (Khdour et al, 2020). Through mentoring, management's views can be passed on to protégés in a non-threatening, non-combative atmosphere where they have the liberty to question what they do not understand or agree with, and management through the mentors will take time to explain and educate the protégés on them.…”
Section: Discussionmentioning
confidence: 99%
“…Finally, a formalized mentoring system is an effective means of transmitting corporate culture within the organization and also increasing communication in the workplace (Khdour et al, 2020). Through mentoring, management's views can be passed on to protégés in a non-threatening, non-combative atmosphere where they have the liberty to question what they do not understand or agree with, and management through the mentors will take time to explain and educate the protégés on them.…”
Section: Discussionmentioning
confidence: 99%
“…A descriptive analysis was carried out to analyse the categorical variables, and a regression analysis was performed. Regression helps to add valuable information to the quality of the predictors (Khdour et al , 2020). Predictor variables were added together, and multiple linear regression analysis was used.…”
Section: Methodsmentioning
confidence: 99%
“…The quantitative research design was used to assess the impact of the external auditor–cloud specialist engagement on cloud auditing challenges, the proposed conceptual framework and the study hypotheses (see Figure 2). This design was selected because it can present results in a quantifiable manner (Khdour et al , 2020). Most studies on IT audit used this design because of the limited availability of data because auditing firms do not officially announce engaging cloud specialists (Hux, 2017).…”
Section: Methodsmentioning
confidence: 99%