“…Considering the speed at which events are developing and changing during a pandemic, websites are a main medium of communication. Similarly, public health concerns regarding issues such as vaccination (Kunze et al, 2019 ; Melovic et al, 2020 ), alcohol consumption (Sahadev et al, 2020 ), nutrition (Abdi et al, 2020 ; Vaughn et al, 2019 ), disease and infection control (Bauld, 2018 ; Gallivan et al, 2007 ; Mah et al, 2006 ; Pastrana et al, 2020 ) , hand hygiene (Gould et al, 2010 ; Mah et al, 2006 , 2008 ; Wilson et al, 2011 ) , mask wearing, case contact tracing, social distancing and testing (Means et al, 2020 ), and public mental health concerns (Luck et al, 2009 ) , all of which are highly relevant during the COVID-19 pandemic, often use SM techniques to promote behavior change.…”