“…In fact, thanks to the increasing shared knowledge and recent scientific evidence produced by the neuroscientific community, behavioural neuroscience is experiencing an exponential growth in terms of applied research [ 13 , 14 , 15 ]. Recently, new terms have been coined, such as Neuroergonomics, Neuromarketing, Neuroaesthetics, and others, to include the new neuroscientific disciplines that aim at investigating neurophysiological correlates of humans’ behaviour at work [ 16 , 17 , 18 ], including driving a car [ 19 , 20 , 21 , 22 , 23 , 24 ], watching television [ 25 , 26 , 27 ], having a sensorial experience [ 28 , 29 , 30 ], and in any other activity of daily life. In the context of applied neurosciences, when physiological signals are acquired in real environments, several factors work against the ease of participant recruitment.…”