“…The reporting of suicide by the media has also been a focus of attention. The media have traditionally reported suicide in an exaggerated and overly detailed manner (Blood, Pirkis, & Holland, 2007;Chen et al, 2012), and numerous studies (Chen, Chen, & Yip, 2010b;Chen et al, 2010a;Chen et al, 2012;Cheng et al, 2007;Niederkrotenthaler et al, 2009;Pirkis, 2009;Pirkis, Blood, Skehan, & Dare, 2010;Tousignant, Mishara, Caillaud, Fortin, & St-Laurent, 2005;Yip et al, 2006) have shown that this type of reporting (especially of famous suicide cases) has a negative impact on the public and leads to a rise in the rate of suicide. In 1974, the sociologist David Phillips described the Werther effect, which refers to copycat suicides that occur as a result of specific suicides described in the media (Phillips, 1974).…”