volume 27, issue 4, P364-396 2019
DOI: 10.1108/mbr-07-2018-0048
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Pavlos Symeou, Hemant Merchant

Abstract: Purpose Previous work in international business largely disregards the interplay between home-country conditions and firms’ geographical diversification – implying that, regardless of indigenous conditions, firms can modify their domestic performance (which the authors measure in terms of change in firms’ domestic productivity) merely by diversifying into international markets. The authors contest this view and argue that diversification does not substitute for home-country conditions. Rather, it moderates th…

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