2000
DOI: 10.1509/jimk.8.3.84.19631
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The Impact of Firms’ Export Orientation on the Export Performance of High-Tech Small and Medium-Sized Enterprises

Abstract: The authors provide empirical support for the importance of a proactive export orientation in driving export success in the uncertain high-tech environment. Regression analysis demonstrates that proactive and conservative export strategies and motivations produce opposite effects on multiple measures of export performance for these small and medium-sized Canadian high-tech firms in the information technology and telecommunications sector.

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Cited by 147 publications
(127 citation statements)
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References 25 publications
(41 reference statements)
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“…The above findings are consistent with those found by past researchers (Cunningham & Spiegel, 1971;Kirpalani & MacIntosh, 1980;McGuinness & Little, 1981;Bilkey, 1982;Beamish, & Munro, 1986;Koh & Robicheaux, 1988;Koh, 1991;Calof ,1994;Calof & Beamish, 1994;Francis & Collins-Dodd, 2000). The findings also show that except for export intensity (defined as the percentage of export sales to total firm sales), the export marketing strategies evaluated in this study do not vary between firms holding a geocentric mindset compared to those holding the polycentric mindset.…”
Section: Discussion and Managerial Implicationssupporting
confidence: 92%
See 1 more Smart Citation
“…The above findings are consistent with those found by past researchers (Cunningham & Spiegel, 1971;Kirpalani & MacIntosh, 1980;McGuinness & Little, 1981;Bilkey, 1982;Beamish, & Munro, 1986;Koh & Robicheaux, 1988;Koh, 1991;Calof ,1994;Calof & Beamish, 1994;Francis & Collins-Dodd, 2000). The findings also show that except for export intensity (defined as the percentage of export sales to total firm sales), the export marketing strategies evaluated in this study do not vary between firms holding a geocentric mindset compared to those holding the polycentric mindset.…”
Section: Discussion and Managerial Implicationssupporting
confidence: 92%
“…However, several country-specific findings were noted: successful U.K. export performance was related to the use of direct sales distribution, wide product offerings, long-term distributor relations, and a broad geographic focus, whereas Canadian firm's export performance was related to superior product characteristics and diversification of market focus. Francis and Collins-Dodd (2000) caution that superior technological products are not sufficient to ensure export market success. In providing recommendations to practitioners in high-tech SMEs, they stress that firms must first evaluate their motivation for international expansion carefully.…”
Section: Introductionmentioning
confidence: 99%
“…Ainda sobre esse entendimento, a experiência adquirida propicia aos gestores o conhecimento necessário para controlar o nível de envolvimento internacional da empresa (Freeman & Cavusgil, 2007) já que exportadores inexperientes são mais propensos a precisarem de assistência para fortalecer seus recursos e obterem êxito no processo de internacionalização (Francis & Collins-Dodd, 2000).…”
Section: Características Específicas Da Firmaunclassified
“…In 29 addition, stage models ignore the interaction between firms and actors in the internationalization process (Coviello & Munro, 1997). Although the network perspective seems a better fit to describe how smaller firms can overcome their resource limitations (Francis & Collins-Dodd, 2000;Lu & Beamish, 2001), and how they select their foreign markets and entry modes (Bell, 1995), relying only on the network perspective may also lead to a limited understanding. In other words, since developing business networks does not just depend on physical resources, and since it benefits most from companies' entrepreneurial traits, social capital, and so on (Etemad, 2004), trusting the network perspective alone to explain the internationalization of entrepreneurial firms could result in a blurred and static image, one which does not take other important aspects into account.…”
Section: International Entrepreneurshipmentioning
confidence: 99%
“…The resource-based view offers an inclusive framework to inquire about business activities (Loane & Bell, 2006); explains how firm-level attributes such as size, competence and strategies can influence the export performance (Francis & Collins-Dodd, 2000); and is a popular framework for which to study the internationalization of SMEs (Young, Dimitratos, & Dana, 2003). It is also frequently used in start-up entrepreneurship research.…”
mentioning
confidence: 99%