Journal of Managerial PsychologyPurpose: Building on Cote's social interaction model of emotion regulation and evidence linking customer satisfaction and DA, it was hypothesised that DA would be associated with employees' self-actualization through customer interactions. This, in turn, was expected to explain the influence that DA has on relevant job attitudes (i.e., commitment, efficacy, turnover intentions). The model was tested in two countries with different emotional culture: Spain (i.e. impulsive) and the UK (i.e. institutional). Although UK was expected to report higher levels of effortful DA, the hypothesised process was expected to be the same.
Methodology:A cross-national design with theme park employees from Spain (N=208) and UK (N=204) was used. Hypotheses were tested with Multigroup Confirmatory Factor Analysis.
Findings:The relationship between job commitment and DA was mediated by selfactualization, and commitment partially explained the association between DA and professional efficacy in both countries. The impulsive-oriented country showed lower levels of DA and more positive job attitudes.Value: It is concluded that training employees to re-interpret costumer demands in less harming ways is required. The need to attend to cultural values is also discussed.