The impact of electronic publishing on the performance of professional information markets in the Netherlands

Wurff, R.J.W. van der

doi:10.1177/146144402320564374

Cited by 3 publications

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“…That is, content producers and attention-seekers nowadays can use relatively cheap internet technology to distribute their information at low cost directly to audiences. Examples include scholars starting online preprint archives; companies providing product information via websites or e-journals to prospective clients; consultancies and research agencies making (summaries) of research reports available on websites; governments, regulatory bodies and legal courts offering legal and background information and policy documents online; and internet start-ups creating dedicated information services (Jascó, 1999a(Jascó, , 1999bRutten, 1998;van der Wurff, 2002).…”

Section: New Entry Of Free Information Providers and Horizontal Compementioning

confidence: 98%

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Online Competition and Performance of News and Information Markets in the Netherlands

Wurff

2005

Gazette (Leiden, Netherlands)

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Publishers are intermediaries between original content producers, users and advertisers in the information value chain. Internet offers them an additional channel to accomplish these intermediary tasks, next to the traditional print channel. The emergence of this new communication channel threatens the profitable position of incumbent publishers, because internet reduces market entry barriers for new providers of free information. At the same time, internet offers publishers new opportunities to develop stronger relationships with users. Case studies of the online market for news, nice-to-know consumer magazines and need-to-know professional information in the Netherlands suggest that incumbent publishers use these opportunities more aggressively when they face stronger threats from new entrants. The main beneficiaries of the resulting intensified competition between publishers and new entrants are individual information users.The traditional role of publishers in the information value chain is to intermediate between content producers (authors, journalists, scholars), information users, and advertisers and other attention-seekers. 1 As intermediaries, publishers select, check, integrate and package information. They aggregate demand for information into audiences. They distribute information and sell 'access to audiences' to advertisers. Last but not least, they spread the costs of information production and distribution over a large number of users and advertisers, and consequently make information not only physically but also economically accessible to users.Internet offers publishers an additional channel to perform their intermediary tasks, alongside the traditional print channel. This article discusses how the emergence of this new channel affects horizontal and vertical competition on information markets. Building on several case studies, conducted between 2000 and 2002, it compares developments on the online news market with markets for nice-to-know consumer magazines and markets for online professional information -task-related information that professionals need to know -in the Netherlands. By way of conclusion, it assesses the implications of these developments for information market performance.

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Section: New Entry Of Free Information Providers and Horizontal Compementioning

confidence: 98%

“…Likewise, authors and attention-seekers have a much wider choice of access to audiences. Internet therefore strengthens the competitive position of users, content producers and attention-seekers vis-à-vis traditional publishers (van der Wurff, 2002).…”

Section: Disintermediation and Vertical Competitionmentioning

confidence: 99%

Online Competition and Performance of News and Information Markets in the Netherlands

Wurff

2005

Gazette (Leiden, Netherlands)

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Market Competition and the Media Performance of Taiwan's Cable Television Industry

Li¹

2004

Journal of Media Economics

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Using industrial organization as the theoretical framework, this study examines the relation between market competition and the media performance of Taiwan's cable television industry. The media performance of cable television systems is defined as the subscribers' satisfaction with program service, customer service, and community service. A telephone survey was conducted to collect data for the study. This study's findings in general support a positive relation between market competition and media performance, which accords with most previous studies.

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Business Magazine Market Performance: Magazines for the Agricultural, Business Services, and Transportation Sectors in the Netherlands

Wurff¹

2005

Journal of Media Economics

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Business magazines provide need-to-know information to decision makers and professionals. Prices, product variety, and diversity of those magazines follow from publishers' differentiation strategies, which in turn depend on market characteristics. Competition and concentration stimulate differentiation strategies, whereas they have opposite effects on prices. However, cost structures and demand conditions make differentiation strategies dependent on the willingness of audiences to pay high subscription prices. Also, noncommercial publishers adopt strategies other than commercial ones. In combination, these factors determine prices, product variety, and magazine diversity in markets for agricultural, business services, and transportation magazines in the Netherlands in the 1990s.

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The impact of electronic publishing on the performance of professional information markets in the Netherlands

Cited by 3 publications

References 0 publications

Online Competition and Performance of News and Information Markets in the Netherlands

Online Competition and Performance of News and Information Markets in the Netherlands

Market Competition and the Media Performance of Taiwan's Cable Television Industry

Business Magazine Market Performance: Magazines for the Agricultural, Business Services, and Transportation Sectors in the Netherlands

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