Business Magazine Market Performance: Magazines for the Agricultural, Business Services, and Transportation Sectors in the Netherlands

Abstract

Business magazines provide need-to-know information to decision makers and professionals. Prices, product variety, and diversity of those magazines follow from publishers' differentiation strategies, which in turn depend on market characteristics. Competition and concentration stimulate differentiation strategies, whereas they have opposite effects on prices. However, cost structures and demand conditions make differentiation strategies dependent on the willingness of audiences to pay high subscription prices. Also, noncommercial publishers adopt strategies other than commercial ones. In combination, these factors determine prices, product variety, and magazine diversity in markets for agricultural, business services, and transportation magazines in the Netherlands in the 1990s.

Public relations and ‘its’ media: Exploring the role of trade media in the enactment of public relations’ professional project

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Is public service broadcasting a threat to commercial media?

“…The appropriateness of using content as a differential indicator is rooted in the role that product variety and content diversity (cf. Van der Wurff, 2005) play as indicators of diversity in media markets (McQuail, 1992). As the issue of diversion rates in media markets is a highly complex one (cf.…”