The impact of digital books on marketing communications

Ozuem, Wilson; Howell, Kerry E.; Lancaster, Geoff

doi:10.1016/j.jretconser.2019.02.015

Cited by 8 publications

(5 citation statements)

References 23 publications

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“…According to Johannessen & Skålsvik, (2013), the purpose of pricing is to obtain a maximum profit, get a particular market share, earn profit from the market segment (market skimming), reach the level of receipt of the maximum seller, achieve targeted profitability, and position the product. Furthermore, according to Hagos & Ahlgren, (2020); Ozuem et al (2019), the purpose of pricing is to earn profit in the market segment (market skimming), market penetration, and add profit to the cost of production (cost-plus).…”

Section: Pricingmentioning

confidence: 99%

Price, Promotion, and Supporting Facilities on Customer Satisfaction

Ilyas

Mustafa

2022

GRMAPB

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Business development today has been colored by various competitions in all fields. Seeing these conditions makes business people increasingly required to have the right strategy in meeting sales volume targets. Moreover, given the increasingly dynamic development of technology, humans are required quickly and appropriately to act to not be less competitive This research is qualitative research using a questionnaire to collect the data. Data analysis was performed using the multiple linear regression method. This study aimed to determine price, promotion, and supporting facilities on customer satisfaction at Hotel Atria Inn Makassar. In this study, the regression test was used to test hypotheses. Theoretically, there is an influence between independent variables consisting of prices, promotions, and supporting facilities against dependent variables customer satisfaction. Based on the study results, the conclusions in this study are as follows: (1) Prices have a positive and significant effect on customer satisfaction at Hotel Atria Inn Makassar. (2) Promotions have a positive and significant effect on customer satisfaction at Hotel Atria Inn Makassar. (3) Facilities have a positive and significant effect on customer satisfaction at Hotel Atria Inn Makassar. (4) Prices, promotions, and Facilities positively affect partially and simultaneously Customer Satisfaction at Hotel Atria Inn Makassar.

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Section: Pricingmentioning

confidence: 99%

Price, Promotion, and Supporting Facilities on Customer Satisfaction

Ilyas

Mustafa

2022

GRMAPB

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“…Most respondents stated that they did not consider e-readers unsatisfactory regarding olfactory sensation in statements representing assessment or evaluation indicators. Compared to printed books, e-readers have a disadvantage in losing the distinctive scent of sheets of paper that readers usually enjoy when reading printed books, affecting some e-reader users (Ozuem et al, 2019;Varnes, 2020). However, this does not prevent users from using the e-reader because most respondents stated that they had no problem with the olfactory sensation of the e-reader and did not feel the smell dissatisfaction.…”

Section: Statementmentioning

confidence: 99%

The Effect of Perception and Usability on E-reader User Satisfaction: A Case Study on Autobase Twitter @literarybase

Hilaby,

Maulidizen,

Azwar

2023

IJMIL

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Although it sparked a lot of attention from the media and the public at the beginning of its release in 1998, even today's e-reader devices do not automatically beat the popularity of printed books. It is due to the inability of e-readers to provide responsive features, and there are still many book fans who are happy with their own experience of reading printed books. This study aims to analyze how perception and usability affect e-reader user satisfaction. The population in this study are followers of Autobase Twitter @literarybase. This study uses non-probability sampling with a purposive sampling technique. The sample chosen is people who have had the experience of reading a book using an e-reader device. Conducted The research with quantitative methods using data from 132 respondents through the distribution of questionnaires with a Likert scale as primary data. The test uses a data instrument, correlation coefficient, classical assumption test, and multiple linear regression test. The real test is done with SPSS software. The results showed that each variable, Perception (X1) and Usability (X2), had the same effect, either partially or jointly, on the Consumer Satisfaction variable (Y). The conclusion shows readers do not have problems with old stereotypes and perceptions about reading activities that e-reader devices cannot present. The absence of a distinctive fragrance, attractive cover, page-turning activity, and many other things closely related to printed books did not eliminate the pleasure of respondents when using the e-reader device. Readers also view usability on e-reader devices as good performance, both in terms of features, navigation, and device responsiveness.

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“…The current study chose purposive sampling as the recruitment strategy by which its participants were selected. Purposive sampling enriches and provides higher-order recruitment of knowledgeable participants than other sampling methods due to the researcher's volitional choice of participants [80]. Although qualitative studies do involve generalisation, conversations in a study of the topic of marketing in SEs could lead to generic experiences rather than ones related to the narrowly defined research topic.…”

Section: Sampling Techniquementioning

confidence: 99%

An Empirical Investigation and Conceptual Model of Perceptions, Support, and Barriers to Marketing in Social Enterprises in Bangladesh

et al. 2021

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Existing studies on social enterprises offer conflicting and contrasting perspectives on the impact of social enterprises on developing countries. Although several studies focused on social enterprises in developing countries, an empirical study that examines how social enterprises develop marketing strategies in an increasingly interconnected digital marketing environment is lacking. The current study empirically investigated the effects of consumer perceptions on social enterprises’ marketing strategies in a developing country and, in particular, the perceptions of, and barriers to, social enterprises in Bangladesh. Drawing on the technology–organisation–environment framework and a social constructionist perspective, 22 in-depth interviews were conducted with individuals from social enterprises. The emergent data were analysed using thematic analysis. The current study proposed an enabler and impediment social enterprise conceptual framework. The present study suggests that social enterprise engenders self-reliance and community empowerment, however, technological imbalance and infrastructures are the key impediments to adoption of effective social enterprise. Our analysis contributes to the theory of social enterprises’ marketing strategies and barriers, and suggests practical lessons in managing social enterprises and the development of marketing strategies

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The impact of digital books on marketing communications

Cited by 8 publications

References 23 publications

Price, Promotion, and Supporting Facilities on Customer Satisfaction

Price, Promotion, and Supporting Facilities on Customer Satisfaction

The Effect of Perception and Usability on E-reader User Satisfaction: A Case Study on Autobase Twitter @literarybase

An Empirical Investigation and Conceptual Model of Perceptions, Support, and Barriers to Marketing in Social Enterprises in Bangladesh

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