The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image

Sou, Veasna; Wu, Wann‐Yih; Huang, Chu-Hsin

doi:10.1016/j.tourman.2012.09.007

Cited by 323 publications

(285 citation statements)

References 99 publications

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“…The existing studies have indicated that image affects revisit intention/loyalty (Yoon & Uysal, 2005;Choi, Tkachenko, & Sil, 2011;Chen, Yeh, & Huan, 2014) and visitors' place attachment to a destination (Lee, 2001;Veasna, Wu, & Huang, 2013). In addition, place attachment has been shown as a major precedent of loyalty (Alexandris, Kouthouris, & Meligdis, 2006;Yüksel et al, 2010).…”

Section: Introductionmentioning

confidence: 99%

Examining the Relationships between Destination Image, Place Attachment, and Destination Loyalty in the Context of Night Markets

Chiang¹

2016

IJBM

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This study investigates destination image, place attachment (including place dependence and place identity), and destination loyalty among visitors to night markets. A total of 474 effective questionnaires were collected from visitors to the three well-known Tainan night markets in Taiwan. Confirmatory factor analysis and structural equation modeling were employed using Amos 18 for Windows. The empirical results showed that destination image has a significant direct effect on place dependence, place identity, and destination loyalty. Additionally, place identity is the antecedent that has an effect on destination loyalty. In the indirect effect, destination image mainly influenced destination loyalty through place identity. Practical implications and recommendations for further studies are also provided.

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Section: Introductionmentioning

confidence: 99%

Examining the Relationships between Destination Image, Place Attachment, and Destination Loyalty in the Context of Night Markets

Chiang¹

2016

IJBM

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“…Brand associations focused on the attributes of the product, including in them the evaluation of the quality of the experience, these authors having concluded that more brand associations must be included in the studies. Another recent case by Veasna et al (2013) was suggested for future researches: the use of brand associations to assess the DI's influence in the tourists' behavior, in the satisfaction and loyalty to the destination.…”

Section: Hypotheses Resulting From the Literature Reviewmentioning

confidence: 99%

“…In recent studies (Pike, 2009;Prayag, 2009;Chen et al, 2013;Song et al, 2013;Tavitiyaman and Qu, 2013;Veasna et al, 2013) on assessment of DI, authors followed the intervals of Likert's attitudinal scale expanded to 7 points. To measure, we are going to choose a scale with only in the extreme points 1 "totally disagree" and 7 "totally agree" in order to avoid verbal bias.…”

Section: Methodology To Test the Modelmentioning

confidence: 99%

“…We are going to try to put more consistency to the scales, building them based on adaptations of tested scales, and in some cases, from more than one author, which is what many other authors suggest to do (Pike, 2002;Pike, 2009;Stepchenkova and Mills, 2010;Qu et al, 2011;Veasna et al, 2013) namely the need to develop scales with more items to measure the tourists' perceived performance related to TD in a consumption context. The construct of brand identity includes 4 dimensions/ brand associations of the brand (attributes of the tourist destination, perceived value, brand personality and brand as symbol) adapted to the brand associations suggested by Aaker (1996).…”

Section: Methodology To Test the Modelmentioning

confidence: 99%

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An Integrated Conceptual Model of Destination Branding – Touristmind

Carvalho

2015

Journal of Tourism Management Research

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An assessment of the destination image which does not adopt a branding perspective is inevitably reductive, taking into account the competitive context of tourist destinations. Branding is perceived as fundamental to the conceptual development of destination branding, allowing the definition of a conceptual model to assess and monitor the destinations' performance as brands and the behaviour of tourists as consumers. The aim of this study is to understand the process of formation of destination branding, its dimensions and its interrelationship proposing a new conceptual model, through an integrated perspective which examines brand identity (brand associations), brand image, perceived quality, satisfaction and loyalty, through the development of scales that allow a better understanding and measurement of these constructs. This article aims at contributing to the progress in the conceptualization of the destination branding which is identified as a concept critical to the success of the marketing of tourist destinations.Keywords: Destination branding, Brand identity, Brand image, Perceived quality, Tourist satisfaction, Tourist loyalty. Contribution/ OriginalityThe paper`s primary contribution is the proposal for a new integrated conceptual model, with more consistent measuring scales, in order to contribute to the Destination Branding conceptual advance, and thus, making available an new assessment tool of the Tourist Destinations branding for the Destination Management Organisations.

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“…• it guides individual behaviour (Barich & Kotler, 1990), playing a crucial role in the decisional process of choice and purchase (Hunt, 1975;Pike & Ryan, 2004;Tapachai & Waryszak, 2000) when formulating an overall assessment of satisfaction or dissatisfaction with the experience (Veasna, Wu, & Huang, 2013;Qu, Kim, & Im., 2011;Oppermann, 2000) and when deciding whether to repurchase and what to tell others (Bigné, Sanchez, & Sanchez., 2001);…”

Section: Destination Image In Managerial Literaturementioning

confidence: 99%

Italy’s Image as a Tourism Destination in the Chinese Leisure Traveler Market

Gravili¹,

Rosato²

2017

IJMS

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This study aims to measure the image of Italy as a tourism destination on the Chinese leisure traveller market. To this end, Echtner & Ritchie's model (1991) is applied; however, compared to its original formulation, it is implemented with greater consideration of the experiential dimension and potential travel constraints affecting the perception of the range of tourism goods and services on offer. This enables not just a denotative, but also and above all a connotative measurement of the image, thereby reducing the risk of ambiguity in the interpretation of the most significant attributes that emerged during the analysis. Adopting a hypothetical segmentation of the market in question, it was also possible to the elements that act as encouraging and discouraging factors regarding a holiday in Italy are highlight, identifying tailor-made approaches to the construction and promotion/commercialisation of tourism products designed to be attractive to the specific segment of interest.

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The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image

Cited by 323 publications

References 99 publications

Examining the Relationships between Destination Image, Place Attachment, and Destination Loyalty in the Context of Night Markets

Examining the Relationships between Destination Image, Place Attachment, and Destination Loyalty in the Context of Night Markets

An Integrated Conceptual Model of Destination Branding – Touristmind

Italy’s Image as a Tourism Destination in the Chinese Leisure Traveler Market

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