“…To do so, it is necessary to determine a decision parameter, e.g., long-term profitability (revenues less expenses, over time), and then to define a criterion, e.g., least-squares error criterion, with respect to which the decision parameter is analysed. With this respect, the SACT literature divides into three areas: firstly, pure statistical analysis (Lane & Willett, 1997, both of which are further developments of Willett (1991b); secondly, results from simulations (Willett, 1991b;Hillier, 1998;and Hillier & Willett, 2001); and third, various papers which conceptualise the idea of a virtual firm (Gibbins & Willett, 1997;Gibbins, Hillier & Willett, 1998), a model of real companies. We shall report critically on the statistical contents of the first and third areas and postpone the discussion of the second area to a future time as the results presented there have a limited information content, resulting from simplistic assumptions.…”