2020
DOI: 10.1016/j.jbusres.2020.05.030
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The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

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Cited by 1,077 publications
(1,107 citation statements)
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“…Since the outbreak of the COVID-19 pandemic, various studies were conducted to investigate its effect on the economy, including its impact on the correlations between crude oil and agricultural futures [ 1 ], co-movement between COVID-19 and Bitcoin [ 2 ], the tourism industry [ 3 ], the covariance between temperature, COVID-19 and exchange rate in Wuhan [ 4 ], Italian manufacturing firms [ 5 ], B2B sales forces [ 6 ], efficiency of equity and cryptocurrency markets [ 7 ], airline employment [ 8 ], entrepreneurial uncertainty [ 9 ], consumer behavior [ 10 ], marketing innovations [ 11 ], corporate social responsibility and marketing [ 12 ], and randomness and mutual information between markets [ 13 ], to name few. In addition, other interesting studies focused on the forecasting of new cases [ 14 ] and knowledge sharing and collaboration for preparedness to fight the pandemics [ 15 ].…”
Section: Introductionmentioning
confidence: 99%
“…Since the outbreak of the COVID-19 pandemic, various studies were conducted to investigate its effect on the economy, including its impact on the correlations between crude oil and agricultural futures [ 1 ], co-movement between COVID-19 and Bitcoin [ 2 ], the tourism industry [ 3 ], the covariance between temperature, COVID-19 and exchange rate in Wuhan [ 4 ], Italian manufacturing firms [ 5 ], B2B sales forces [ 6 ], efficiency of equity and cryptocurrency markets [ 7 ], airline employment [ 8 ], entrepreneurial uncertainty [ 9 ], consumer behavior [ 10 ], marketing innovations [ 11 ], corporate social responsibility and marketing [ 12 ], and randomness and mutual information between markets [ 13 ], to name few. In addition, other interesting studies focused on the forecasting of new cases [ 14 ] and knowledge sharing and collaboration for preparedness to fight the pandemics [ 15 ].…”
Section: Introductionmentioning
confidence: 99%
“…sees consensus as a criterion for doubting social solidarity and believes that society does not really exist unless its members have the same beliefs [3]. another study from Hongwei He in 2020, also believes that social solidarity and national harmony are based on values and moral rules and the acceptance of these values by the majority of society and individualism is a great scourge of social harmony, translation In Iranian society, with attention To the collectivist culture and national values and religion based on unity and solidarity, we have always witnessed in critical situations that new structures based on these values have been doubted and have led to the adaptation and solidarity of society and participation [33].…”
Section: Discussionmentioning
confidence: 99%
“…The current situation shows how important information uncertainty is, as well as the impact of direct communication and social media because uncertainty and various sources of communication caused panic and confusion [24]. The pandemic also gave companies an opportunity to switch to more authentic CSR, as well as to contribute to global environmental and social change [25]. With the help of CSR, it is possible to effectively build an external image, which impacts the reception of their brand during a crisis [26].…”
Section: Literature Reviewmentioning
confidence: 99%