We know that SMEs are among the businesses most affected by the COVID-19 shutdown. The first theoretical and practical observations in SMEs show that innovation in business models can be a solution to successfully improve and cope with the COVID-19 crisis. In a way that arouses curiosity, some SMEs have already begun to successfully change and reconciling their business models. This paper provides a qualitative analysis of six local SMEs in Iran to explore how SMEs adapt their business models to crisis. We collected interview data from managers with one of their middle managers for each case, which we triangle for analysis with secondary data. According to the results, BMI could be used during and after a crisis to generate new income, maintain and exit pre-crisis conditions, and develop.